Winter’s a tough time to sell icy drinks. But Tia Maria is betting its partnership with pop singer Sophie Ellis-Bextor will do the job.

Its ad simply shows her arriving at a bar on a chilly evening. The barman knocks up espresso martinis, which we see Ellis-Bextor toasting with friends. In the background, her song Taste plays. “Baby, I don’t know what goes into your recipe,” it goes.

To find out, viewers can go to Tia Maria’s website – where “just in time for summer”, Ellis-Bextor’s ‘remix’ of the drink is available. It contains banana liqueur and sounds horrible (sorry, Sophie).

While a few clicks lead to instructions for wintry gingerbread and cinnamon flavoured versions, a site update wouldn’t hurt.

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