Asahi Super Dry burnishes super cool image

Asahi ad Screenshot

A Japanese couple buy a bottle of Asahi at a convenience store, telling the cashier they ‘seek what is unique’

Despite being one of the world’s biggest brewers, Asahi’s own Super Dry beer brand carries a bit of outsider edge in the UK.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW