All articles by Mark Dishman
-
Comment & OpinionA thumbs-up for Captain Morgan’s odd ad
The oddity of the ‘thumbs’ ad, unveiled this week in Canada (and set to hit GB TV screens in February), feels different
-
Comment & OpinionPepsi offers a little life in Christmas campaign
With Coca-Cola’s traditional truck ad made blander and bleaker with AI this year, Pepsi has an open goal
-
Comment & OpinionIrresistible: Chris van Tulleken assembles solid anti-UPF argument
The documentary groans with contributions from food technicians, academics, psychologists, marketers, researchers and penitent former industry bods
-
Comment & OpinionDavid Beckham builds a snowman goalie as Nespresso gets festive
Nespresso has rested George Clooney for its Christmas ad, signing up Beckham for what looks like a heartstring-tugger
-
Comment & OpinionBear’s despair as mascot hunts out fruit
The fruit snacks brand’s mascot turns out to be more of a teddy than a grizzly
-
Comment & OpinionFentimans’ puppet keeps soft drink fans on their toes
Fentimans has a new brand character – and, disappointingly, it’s nothing to do with the daft-looking dog on its label
-
Comment & OpinionGuinness serves up success with help from dancing can
The naff ‘dancing can’ seems a strange object for Guinness to choose as the recipient of its brand coolness
-
Comment & OpinionCampari casts bartender Mona Gallosi as film noir femme fatale
Campari has cast bartender Mona Gallosi as a ‘femme fatale’ in a film of darkest noir
-
Comment & OpinionTerry’s team ‘brainstorm’ new chocolate ball
Welcome to the ‘Board of the Unsquare’ at Terry’s HQ, in which the team are conducting a rare NPD meeting
-
Comment & OpinionDr Pepper seeks to save viewers from boredom
Three new ads interestingly establish Dr Pepper as a character – a white-coated medic with a can for a head
-
Comment & OpinionLavazza’s robot delivers a break from office drudgery
A cute robot, an Italian holiday, and two famous faces. What more could we want?
-
Comment & OpinionTesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
-
Comment & OpinionMorrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
-
Comment & OpinionKit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept
-
Comment & OpinionUnfinished Beef: Netflix hot dog eating contest is a spectacle of excess
The contestants proved surprisingly interesting… but competitive eating is gross
-
Comment & OpinionFood hard to spot in Hello Fresh’s stylish campaign
The idea is that the company provides ‘recipe boxes delivered for every family’s style’
-
Comment & OpinionTom Daley helps Malibu deliver swimming safety message
Malibu would struggle to find a better soundtrack or poolside partner
-
Comment & OpinionPom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
-
Comment & OpinionBlue Ribbon Baking Championship: US-style Bake Off is comforting and competitive
The show recalls “the great American state fair” in place of Bake Off’s village fete vibe
-
Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks