All articles by Mark Dishman
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Comment & OpinionTilda’s photogenic family rap it up
‘That’s me in my kitchen flow, making a mess, typical Tuesday,’ begins a moustachioed dad, over a UK garage-style beat
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Comment & OpinionKFC continues advertising odd streak with chicken ‘test of faith’
KFC’s latest effort is just as enigmatic as previous instalments
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Comment & OpinionPlenty of saucy energy in ‘kitchen situationship’ kitchen roll advert
Juan Sheet has had his day – but the kitchen roll brand is keeping things (relatively) edgy
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Comment & OpinionYorkshire Tea addresses question of when to go for Gold
A new celeb-free pair of ads address a question Yorkshire Tea drinkers might have
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Comment & OpinionTesco man lives through nightmare question session
Britain’s biggest retailer is weaponising a well-worn question
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Comment & OpinionThe Tasters: food-related war film offers dramatic dining at Hitler’s table
The film follows a young woman who is forced to taste meals for the paranoid Führer
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Comment & OpinionImperilled Pringles pair play up power of sharing
If you thought it was tricky to politely prise the potato-ish snacks from a tube at a party, try doing it when you’re dangling off a skyscraper
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Comment & OpinionMorgan Freeman talks viewers through history of Warburtons
Freeman takes us back to the brand’s birth, providing an amusingly daft alternative history of a bread-obsessed family
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Comment & OpinionTony’s Chocolonely wrestler helps it balance ethics and taste messaging
The brand wisely balances ethics and taste in its TV debut
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Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
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Comment & OpinionClipper Tea bee shows power of evolution
A new character provides proof that extra mileage can be wrung out from a simple, effective concept
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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Comment & OpinionDeliveroo does drama as couple feast with bear
A backpacking couple shelter in a cave while a storm rages outside. Unfortunately, the cave is already occupied
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Comment & OpinionHappy Aussies show pride in latest lamb campaign
The three-minute ad shows a group of Aussie underlings desperately trying to show a set of ‘happiness auditors’ how happy everyone is
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Comment & OpinionMaybelline’s movie stars enact festive romance with a twist
Maybelline has hired the stars of Hot Frosty… but one of them’s concealing something
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Comment & OpinionMcDonald’s Grinch lacks festive menace
The fast food version is truer to the original story than Asda’s attempt: it’s set in Whoville and the green guy has, initially at least, a bit of authentic malevolence about him
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Comment & OpinionIce queen Sophie Ellis-Bextor shows up for Tia Maria
Pop star Sophie gets the espresso martinis in on a chilly night out
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Comment & OpinionSouleymane’s Story: delivery app rider’s tale examines broken system
The story of a delivery app rider in Paris evokes Ken Loach’s Sorry We Missed You
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Comment & OpinionBryan Cranston plays festive bad guy for Ocean Spray
The impressively costumed Cranston is a riot, reeling off ‘cran’ related puns with gusto as he steals sauce, confiscates cocktails and ruins a festive party