All articles by Mark Dishman – Page 7
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Comment & OpinionLynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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Comment & OpinionFrosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach
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Comment & OpinionShaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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Comment & OpinionMarmite’s elaborate faux documentary causes confusion
We meet parents-to-be submitting to hospital tests to see if their babies will be Marmite lovers or haters
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Comment & OpinionTango joins in parody fun to gain illicit-feeling edge
Irn-Bru has set a high bar with its movie parodies. Now another purveyor of orangey drinks is getting in on the act
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Comment & OpinionHunger: Netflix film serves up chef clichés and breathtaking Thai food
Hunger attempts some social commentary, but the film excels when it comes to food
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Comment & OpinionGeorge meets Brits to sing the praises of New York’s bagels
George is over here – and he’s not particularly happy about it
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Comment & OpinionAward-winning Vanish ad provides insight into autism
This intriguing ad has won Channel 4’s Diversity in Advertising Award
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Comment & OpinionGalaxy plays up its charitable credentials
The Mars brand, formerly focused on indulgence and the value of “me time”, is these days playing up its charitable credentials
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Comment & OpinionIrn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
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Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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Comment & OpinionJamie Oliver keeps it simple – and cheap – in Jamie’s £1 Wonders
He helped us through lockdown, he helped us celebrate afterwards… and he helped Penguin crank out yet another cookbook. Now Jamie Oliver has another cause
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Comment & OpinionDoritos heads to the sofa for animalistic snacking session
Doritos has joined Pringles in rolling out a sofa-based animal ad
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Comment & OpinionPringles’ hamster distracts us from healthier snacking
Pringles is plugging its non-HFSS multigrain variant, but keeping quiet about how better-for-you it is
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Comment & OpinionBen Stiller and Steve Martin help Pepsi provide top Super Bowl spot
In two ads, Stiller and Martin respectively explain that their jobs, as actors, are to make us believe what we see is real
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Comment & OpinionGü takes us on a smooth jazz deep dive
What better way to communicate indulgence in a dessert than by immersing your audience in it?
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Comment & OpinionMaya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
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Comment & OpinionReese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
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Comment & OpinionEdgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
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Comment & OpinionLucozade Sport statue brings joy to January’s exercise push
Starting off 2023 on an exercise kick? Lucozade Sport has your back