All articles by Mark Dishman – Page 9
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Comment & OpinionMaya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
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Comment & OpinionReese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
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Comment & OpinionEdgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
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Comment & OpinionLucozade Sport statue brings joy to January’s exercise push
Starting off 2023 on an exercise kick? Lucozade Sport has your back
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Comment & OpinionQuorn ad angles for late-night kebab crowd
Quorn is starting 2023 with an ad that focuses on taste… using the least discerning consumer group of all time
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Comment & OpinionPixar inspires Peta to put shoppers off turkey
It’s been a long year of hard sells, but as it ends, Peta are trying to persuade us not to buy something
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Comment & OpinionLindsay Lohan gives Pepsi’s festive ‘dirty soda’ a try
With its great rival Coke rolling out its big trucks and Sundblom Santa, Pepsi is inclined to do things a bit differently
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Comment & OpinionZapp doesn’t take obvious route with Lewis Hamilton and his hound
Most adverts featuring Formula 1 stars focus on the sport’s elite performance requirements
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Comment & OpinionClever Cîroc balances celeb cool with off-licence approachability
Cîroc, making its TV debut, cleverly positions itself as an exclusive and approachable brand
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Comment & OpinionWe can’t take our eyes off Wherefrom’s weird comparisons
Wherefrom has made a strong case for itself, with a series of distinctive, deadpan ads
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Comment & OpinionOcean Spray gets Christmas guests wobbling
Christmas time is here again (!) and Ocean Spray is here to remind us of the crucial details that make our festive meal special
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Comment & OpinionMum makes bathtime bold with Imperial Leather
Think of Imperial Leather and the most exciting thing that springs to mind is that little sticker it puts on the soap
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Comment & OpinionCravendale’s crooners are off-key but on target
Cravendale has an enviable history of fantastical creative adverts
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Comment & OpinionEasy-Bake Battle: Queer Eye’s Antoni blends convenience with pointlessness
Queer Eye food expert Antoni Porowski – the king of culinary shortcuts – makes the perfect host for Netflix’s Easy-Bake Battle
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Comment & OpinionTilda’s new campaign sounds about right
Rice brand Tilda has put sound front and centre of its new ad – though it’s gone a bit beyond the usual ‘cooking noises’
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Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment & OpinionLidl goes ‘Big on British’ with meaty campaign
Lidl’s ‘Big on British’ campaign is simple but effective, repeatedly underlining the Britishness of products
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Comment & OpinionClipper focuses on quality in animated TV debut
‘You’re making tea? Better make it a good one then’
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Comment & OpinionCadbury cleverly Fingers frustrations of deafness
Maltesers may have got there first, but now Cadbury has come up with a clever advert that uses sign language