All articles by Mark Dishman – Page 4
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Comment & OpinionVisual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Comment & OpinionJude Bellingham brings energy to Lucozade campaign
The brand’s latest ad is a timely take on a previous one featuring basketballers and northern soul dancers
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Comment & OpinionUsain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
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Comment & OpinionLynx gets creepy with morally dubious duo
It was only a couple of weeks ago that Lynx launched a funky, wholesome ad for its Fine Fragrance Collection
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Comment & OpinionUnfrosted: Seinfeld’s Pop Tarts film makes for cheerful family fare
Comic caper sees Kellogg’s race Post to create a heatable fruit pastry
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Comment & OpinionDreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Comment & OpinionJason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
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Comment & OpinionI Could Never Go Vegan: a positive, persuasive plant-based argument
The film takes us through all the reasons offered for not going vegan, and patiently argues against them
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Comment & OpinionMarmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
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Comment & OpinionAnimal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
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Comment & OpinionMilliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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Comment & OpinionGreggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
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Comment & OpinionChicken Nugget: could bizarre Netflix comedy kick off Korean poultry trend?
Will humanising the nugget hurt sales? If Chicken Run couldn’t manage it, probably not
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Comment & OpinionChocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
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Comment & OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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Comment & OpinionJust Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Comment & OpinionCharlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Comment & OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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Comment & OpinionPot Noodle’s office slurper disgusts colleagues… and viewers
The idea is to reaffirm Pot Noodle’s ‘no nonsense’ status, cementing its appeal to rebels
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Comment & OpinionFerrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad