All articles by Mark Dishman – Page 4
-
Comment & OpinionCampari casts bartender Mona Gallosi as film noir femme fatale
Campari has cast bartender Mona Gallosi as a ‘femme fatale’ in a film of darkest noir
-
Comment & OpinionTerry’s team ‘brainstorm’ new chocolate ball
Welcome to the ‘Board of the Unsquare’ at Terry’s HQ, in which the team are conducting a rare NPD meeting
-
Comment & OpinionDr Pepper seeks to save viewers from boredom
Three new ads interestingly establish Dr Pepper as a character – a white-coated medic with a can for a head
-
Comment & OpinionLavazza’s robot delivers a break from office drudgery
A cute robot, an Italian holiday, and two famous faces. What more could we want?
-
Comment & OpinionTesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
-
Comment & OpinionMorrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
-
Comment & OpinionKit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept
-
Comment & OpinionUnfinished Beef: Netflix hot dog eating contest is a spectacle of excess
The contestants proved surprisingly interesting… but competitive eating is gross
-
Comment & OpinionFood hard to spot in Hello Fresh’s stylish campaign
The idea is that the company provides ‘recipe boxes delivered for every family’s style’
-
Comment & OpinionTom Daley helps Malibu deliver swimming safety message
Malibu would struggle to find a better soundtrack or poolside partner
-
Comment & OpinionPom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
-
Comment & OpinionBlue Ribbon Baking Championship: US-style Bake Off is comforting and competitive
The show recalls “the great American state fair” in place of Bake Off’s village fete vibe
-
Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
-
Comment & OpinionCushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
-
Comment & OpinionEstrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
-
Comment & OpinionCoca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
-
Comment & OpinionSophie Turner’s star power turns drinkers on to St-Germain
Turner turns a barman’s head in her search for something ‘different, fresh, fun’
-
Comment & OpinionBarbecue Showdown: all-American meat-fest broadens its horizons
If the idea of the show’s tweaked name is to open it up to more global cuisines, it’s not immediately obvious
-
Comment & OpinionPrimula has fun with squeezy campaign
The ad does a solid job, showing off fancy packaging and the pleasing visual impact of some artistic application
-
Comment & OpinionSwizzels reveals the secret to Squashies
The brand takes us to an animated version of its factory to tell us in a fun, silly ad