All articles by Mark Dishman – Page 5
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Comment and OpinionLindsay Lohan gives Pepsi’s festive ‘dirty soda’ a try
With its great rival Coke rolling out its big trucks and Sundblom Santa, Pepsi is inclined to do things a bit differently
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Comment and OpinionZapp doesn’t take obvious route with Lewis Hamilton and his hound
Most adverts featuring Formula 1 stars focus on the sport’s elite performance requirements
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Comment and OpinionClever Cîroc balances celeb cool with off-licence approachability
Cîroc, making its TV debut, cleverly positions itself as an exclusive and approachable brand
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Comment and OpinionWe can’t take our eyes off Wherefrom’s weird comparisons
Wherefrom has made a strong case for itself, with a series of distinctive, deadpan ads
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Comment and OpinionOcean Spray gets Christmas guests wobbling
Christmas time is here again (!) and Ocean Spray is here to remind us of the crucial details that make our festive meal special
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Comment and OpinionMum makes bathtime bold with Imperial Leather
Think of Imperial Leather and the most exciting thing that springs to mind is that little sticker it puts on the soap
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Comment and OpinionCravendale’s crooners are off-key but on target
Cravendale has an enviable history of fantastical creative adverts
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Comment and OpinionEasy-Bake Battle: Queer Eye’s Antoni blends convenience with pointlessness
Queer Eye food expert Antoni Porowski – the king of culinary shortcuts – makes the perfect host for Netflix’s Easy-Bake Battle
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Comment and OpinionTilda’s new campaign sounds about right
Rice brand Tilda has put sound front and centre of its new ad – though it’s gone a bit beyond the usual ‘cooking noises’
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Comment and OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Comment and OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment and OpinionLidl goes ‘Big on British’ with meaty campaign
Lidl’s ‘Big on British’ campaign is simple but effective, repeatedly underlining the Britishness of products
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Comment and OpinionClipper focuses on quality in animated TV debut
‘You’re making tea? Better make it a good one then’
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Comment and OpinionCadbury cleverly Fingers frustrations of deafness
Maltesers may have got there first, but now Cadbury has come up with a clever advert that uses sign language
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Comment and OpinionQuiet charm for Dairylea – this time with right-side-up kids
The ad subtly covers nostalgia, curiosity and activity
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Comment and OpinionSkinny Lager keeps it simple with awareness-raiser
‘Skinny’ is a loaded word in this world of body positivity and social media backlashes
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Comment and OpinionPerkier’s oddballs do good so we don’t have to
For consumers concerned with doing good, the healthy snack bar brand has a solid concept
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Comment and OpinionStar signing Ian Wright plays a blinder for M&S
Wrighty reaffirms his love for football, taking us through some of its traditions… including pies on the terraces
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Comment and OpinionCanny Heinz exploits AI art trend
A canny bit of marketing from Heinz, which is capitalising on the recent trend for AI art
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Comment and OpinionBelvoir Farm smashes misconceptions with TV debut
“This is Beaver Farm,” Wait, what?