All articles by Mark Dishman – Page 6
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Comment & OpinionMilliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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Comment & OpinionGreggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
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Comment & OpinionChicken Nugget: could bizarre Netflix comedy kick off Korean poultry trend?
Will humanising the nugget hurt sales? If Chicken Run couldn’t manage it, probably not
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Comment & OpinionChocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
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Comment & OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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Comment & OpinionJust Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Comment & OpinionCharlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Comment & OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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Comment & OpinionPot Noodle’s office slurper disgusts colleagues… and viewers
The idea is to reaffirm Pot Noodle’s ‘no nonsense’ status, cementing its appeal to rebels
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Comment & OpinionFerrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
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Comment & OpinionDoritos grandma revs up ‘bold’ campaign
‘Old people doing outrageous things’ isn’t always the shortcut to hilarity some advertisers seem to think it is
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Comment & OpinionRichard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
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Comment & OpinionThe Taste of Things: cooking first, love story second in film feast
Tran Anh Hùng’s film opens with 20 minutes of Juliette Binoche at work in a 19th-century kitchen
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Comment & OpinionMagnum faces down fakery in ‘Stick to the Original’ push
‘He bought fake Magnum,’ muses a woman as she unpacks the shopping her partner has bought. ‘What else has been fake in this relationship?’
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Comment & OpinionCadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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Comment & OpinionBurger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’
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Comment & OpinionJane Horrocks voices singing turkey in bleak Peta plea
Loudly voiced by Jane Horrocks, the turkey wonders a town, singing guilelessly about Christmas traditions
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Comment & OpinionLily’s Kitchen takes low-budget approach for a cute Christmas
A charming low-budget campaign can capture festive goodwill if done right
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Comment & OpinionTesco’s Christmas ad provides bizarre body horror
A dad becomes part Christmas tree, like a Jack-in-the-Green, while his wife turns into a snow-mum
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Comment & OpinionJameson chills out with serendipity king José
Jameson’s new ad focuses on relaxation, rather than chuckles