All articles by Mark Dishman – Page 11
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Comment & OpinionBen Stiller and Steve Martin help Pepsi provide top Super Bowl spot
In two ads, Stiller and Martin respectively explain that their jobs, as actors, are to make us believe what we see is real
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Comment & OpinionGü takes us on a smooth jazz deep dive
What better way to communicate indulgence in a dessert than by immersing your audience in it?
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Comment & OpinionMaya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
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Comment & OpinionReese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
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Comment & OpinionEdgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
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Comment & OpinionLucozade Sport statue brings joy to January’s exercise push
Starting off 2023 on an exercise kick? Lucozade Sport has your back
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Comment & OpinionQuorn ad angles for late-night kebab crowd
Quorn is starting 2023 with an ad that focuses on taste… using the least discerning consumer group of all time
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Comment & OpinionPixar inspires Peta to put shoppers off turkey
It’s been a long year of hard sells, but as it ends, Peta are trying to persuade us not to buy something
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Comment & OpinionLindsay Lohan gives Pepsi’s festive ‘dirty soda’ a try
With its great rival Coke rolling out its big trucks and Sundblom Santa, Pepsi is inclined to do things a bit differently
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Comment & OpinionZapp doesn’t take obvious route with Lewis Hamilton and his hound
Most adverts featuring Formula 1 stars focus on the sport’s elite performance requirements
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Comment & OpinionClever Cîroc balances celeb cool with off-licence approachability
Cîroc, making its TV debut, cleverly positions itself as an exclusive and approachable brand
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Comment & OpinionWe can’t take our eyes off Wherefrom’s weird comparisons
Wherefrom has made a strong case for itself, with a series of distinctive, deadpan ads
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Comment & OpinionOcean Spray gets Christmas guests wobbling
Christmas time is here again (!) and Ocean Spray is here to remind us of the crucial details that make our festive meal special
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Comment & OpinionMum makes bathtime bold with Imperial Leather
Think of Imperial Leather and the most exciting thing that springs to mind is that little sticker it puts on the soap
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Comment & OpinionCravendale’s crooners are off-key but on target
Cravendale has an enviable history of fantastical creative adverts
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Comment & OpinionEasy-Bake Battle: Queer Eye’s Antoni blends convenience with pointlessness
Queer Eye food expert Antoni Porowski – the king of culinary shortcuts – makes the perfect host for Netflix’s Easy-Bake Battle
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Comment & OpinionTilda’s new campaign sounds about right
Rice brand Tilda has put sound front and centre of its new ad – though it’s gone a bit beyond the usual ‘cooking noises’
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Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment & OpinionLidl goes ‘Big on British’ with meaty campaign
Lidl’s ‘Big on British’ campaign is simple but effective, repeatedly underlining the Britishness of products