All articles by Mark Dishman – Page 14
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Comment & OpinionFurious Jürgen Klopp is a star turn for Snickers
Snickers has managed to establish the catchy and clever ‘You’re Not You When You’re Hungry’ line with impressively few celebrity collaborations
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Comment & OpinionMini Cheddars takes viewers on a fun trip to Cheddar Town
We’re getting used to the Covid-enforced resurgence of the animated ad – but this effort is one of the more sophisticated attempts we’ve seen for a while
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Comment & OpinionOptimistic Popchips focuses on fun in UK TV debut
Popchips’ UK TV debut shows off the brand’s optimism. For a start it’s set in a world where people work, together, in an office
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Comment & OpinionDina Asher-Smith has a ball with Müller
This more grown-up ad sees the sprinter frolicking around with a load of balls
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Comment & OpinionMcCoy’s beast brings out the flavour in Fire Pit crisps
A woman sits at her desk in what could conceivably be a home office, sighing with boredom
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Comment & OpinionColonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
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Comment & OpinionGalaxy’s dancing fabrics showcase brand’s new look
We’ve become accustomed to extravagant Galaxy ads positioning it as a luxurious, relaxing treat
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Comment & OpinionLight touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment & OpinionTilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
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Comment & OpinionIn-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his
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Comment & OpinionGo Ahead goes easy as it pours scorn on health trends
Go Ahead’s new ads simultaneously poke fun at health trends, while attempting to promote healthier eating
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Comment & OpinionPersistence pays off-a-bix for Weetabix
Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything
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Comment & OpinionCanine Snoop Dogg stars in Just Eat seasonal smash
‘Did somebody say Just Eat?’ Rapper Snoop Dogg is behind one of the year’s wiggliest earworms
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Comment & OpinionAmbrosia’s cute mole takes to the skies of Devon
Ambrosia’s cute creature breaks through the soil to catch a passing balloon and embark on an unexpected aerial tour of Devon
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Comment & OpinionPG Tips moppet plays up biodegradable teabags
PG Tips is hitting consumers where it increasingly seems to hurt with this ad
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Comment & OpinionVinnie Jones upends pretentious perfume ads for Brut
If there’s a Christmas ad cliché more prevalent than the touchy-feely supermarket campaigns so crisply lampooned by Lidl this year, it’s the pretentious perfume ad
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Comment & OpinionPizza Hut’s choir sings praises of its Christmas treat
Pizza Hut deserves props for not taking its Christmas ad too seriously this year
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Comment & OpinionPepsi Max rappers take on the festive clichés
Pepsi Max likes to underline its outsider cred at Christmas time, hence this ad dedicated to undermining festive clichés
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Comment & OpinionMcCoy’s stages wrestling match to prove tortillas’ strength
McCoy’s is looking to reassure shoppers that tortilla chips don’t have to be triangular
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Comment & OpinionThatchers gets emotional with family campaign
“Family eh? Can’t live with ‘em, can’t do without them.” It’s an uninspiring cliché with which to begin