All articles by Mark Dishman – Page 14
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Comment & OpinionTaylors of Harrogate’s bride keeps things simple
Taylors has resumed on funny form with a new spot for its ground range
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Comment & OpinionOptimistic Heineken promises ‘we’ll meet again’
Heineken proved smart and opportunistic with last week’s ‘Don’t drink and start a league’ social media spots
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Comment & OpinionNew York Bakery Co gives us a convincing evangelist in George
Welcome to bustling New York City. In a diner, we’re face-to-face with George
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Comment & OpinionGraze’s squirrel CEO delivers lower-sugar snacking enthusiasm
Animal mascots can be annoyingly quirky. But it’s not often we see them positioned as the CEO of their company
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Comment & OpinionBudweiser’s dog delivers renewable energy message
A dalmatian’s ears and chops flutter in the breeze, backed by the simple, sublime sound of Bob Dylan’s Blowin’ in the Wind
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Comment & OpinionAldi’s ad gives Easter a Latin twist
It’s unusual to see Easter given a Latin twist, but Aldi has done just that
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Comment & OpinionFurious Jürgen Klopp is a star turn for Snickers
Snickers has managed to establish the catchy and clever ‘You’re Not You When You’re Hungry’ line with impressively few celebrity collaborations
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Comment & OpinionMini Cheddars takes viewers on a fun trip to Cheddar Town
We’re getting used to the Covid-enforced resurgence of the animated ad – but this effort is one of the more sophisticated attempts we’ve seen for a while
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Comment & OpinionOptimistic Popchips focuses on fun in UK TV debut
Popchips’ UK TV debut shows off the brand’s optimism. For a start it’s set in a world where people work, together, in an office
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Comment & OpinionDina Asher-Smith has a ball with Müller
This more grown-up ad sees the sprinter frolicking around with a load of balls
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Comment & OpinionMcCoy’s beast brings out the flavour in Fire Pit crisps
A woman sits at her desk in what could conceivably be a home office, sighing with boredom
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Comment & OpinionColonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
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Comment & OpinionGalaxy’s dancing fabrics showcase brand’s new look
We’ve become accustomed to extravagant Galaxy ads positioning it as a luxurious, relaxing treat
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Comment & OpinionLight touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment & OpinionTilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
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Comment & OpinionIn-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his
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Comment & OpinionGo Ahead goes easy as it pours scorn on health trends
Go Ahead’s new ads simultaneously poke fun at health trends, while attempting to promote healthier eating
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Comment & OpinionPersistence pays off-a-bix for Weetabix
Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything
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Comment & OpinionCanine Snoop Dogg stars in Just Eat seasonal smash
‘Did somebody say Just Eat?’ Rapper Snoop Dogg is behind one of the year’s wiggliest earworms
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Comment & OpinionAmbrosia’s cute mole takes to the skies of Devon
Ambrosia’s cute creature breaks through the soil to catch a passing balloon and embark on an unexpected aerial tour of Devon