All articles by Mark Dishman – Page 14
-
Comment & OpinionStrange timing for Kopparberg’s high-five history
It seems summer has arrived, and with it the season’s traditional cider adverts
-
Comment & OpinionInventive ‘new Lynx effect’ ad smells optimistic
Lynx is hoping to persuade us that getting all up in the olfactory systems of our peers is once again desirable
-
Comment & OpinionVO5’s balding bloke takes unusual approach to haircare advertising
Ads for haircare products tend to be populated by models with flowing locks
-
Comment & OpinionOcado ad is visually inventive and aurally annoying
An Ocado advert is a rare thing – and who’d have thought a year ago that it would require one?
-
Comment & OpinionTaylors of Harrogate’s bride keeps things simple
Taylors has resumed on funny form with a new spot for its ground range
-
Comment & OpinionOptimistic Heineken promises ‘we’ll meet again’
Heineken proved smart and opportunistic with last week’s ‘Don’t drink and start a league’ social media spots
-
Comment & OpinionNew York Bakery Co gives us a convincing evangelist in George
Welcome to bustling New York City. In a diner, we’re face-to-face with George
-
Comment & OpinionGraze’s squirrel CEO delivers lower-sugar snacking enthusiasm
Animal mascots can be annoyingly quirky. But it’s not often we see them positioned as the CEO of their company
-
Comment & OpinionBudweiser’s dog delivers renewable energy message
A dalmatian’s ears and chops flutter in the breeze, backed by the simple, sublime sound of Bob Dylan’s Blowin’ in the Wind
-
Comment & OpinionAldi’s ad gives Easter a Latin twist
It’s unusual to see Easter given a Latin twist, but Aldi has done just that
-
Comment & OpinionFurious Jürgen Klopp is a star turn for Snickers
Snickers has managed to establish the catchy and clever ‘You’re Not You When You’re Hungry’ line with impressively few celebrity collaborations
-
Comment & OpinionMini Cheddars takes viewers on a fun trip to Cheddar Town
We’re getting used to the Covid-enforced resurgence of the animated ad – but this effort is one of the more sophisticated attempts we’ve seen for a while
-
Comment & OpinionOptimistic Popchips focuses on fun in UK TV debut
Popchips’ UK TV debut shows off the brand’s optimism. For a start it’s set in a world where people work, together, in an office
-
Comment & OpinionDina Asher-Smith has a ball with Müller
This more grown-up ad sees the sprinter frolicking around with a load of balls
-
Comment & OpinionMcCoy’s beast brings out the flavour in Fire Pit crisps
A woman sits at her desk in what could conceivably be a home office, sighing with boredom
-
Comment & OpinionColonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
-
Comment & OpinionGalaxy’s dancing fabrics showcase brand’s new look
We’ve become accustomed to extravagant Galaxy ads positioning it as a luxurious, relaxing treat
-
Comment & OpinionLight touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
-
Comment & OpinionTilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
-
Comment & OpinionIn-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his