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All articles by Mark Dishman – Page 19
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Comment & OpinionCoke enters hall of mirrors to 'highlight' packaging change
Encouraged by booming sales, Coca-Cola has done away with the all-black packaging of its Zero Sugar variant
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Comment & OpinionGillette addresses 'best men' in closer look at masculinity
Gillette’s Fusion ProGlide ad showed a series of men pulling funny faces as they shaved
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Comment & OpinionMaltsmiths plays it safe with craft lager dance
As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising
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Comment & OpinionCarabao brings the energy with help from colourful Clive
Carabao’s new TV ad is gung-ho and eccentric
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Comment & OpinionCoco conquers Croc - can he convince consumers?
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
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Comment & OpinionTwirl twosome enjoy odd ad debate
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
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Comment & OpinionMel Giedroyc helps BelVita continue its emotional journey
Mel munches biscuits and says wacky things to drivers before handing over their ‘ticket to a better morning’
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Comment & OpinionSunbites lets the light in... and hides it under a bushel
“Everything is wonderful/everything is great”, some unbearably anodyne music tells us
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Comment & OpinionJessica Knappett helps Bulmers establish right-on cred
Ellie Taylor has starred for Stowford Press; now another cider brand has signed up a funny woman to front its campaign
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Comment & OpinionCapri-Sun’s animated pouch satisfies Sally… probably
Capri-Sun has cut the amount of sugar in its pouches, and this ad aims to promote this
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Comment & OpinionJohn Barnes takes a tonguing in Just Eat ad
World Cup-sponsoring brands have, as you’d expect, been making the most of their exclusive deals
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Comment & OpinionLucozade Zero is the Love Island hero
Lucozade Zero is getting in on the hot and steamy action
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Comment & OpinionStowford Press duo have fun exploring brand’s homeland
Comedian Ellie Taylor and adventurer Alastair Humphreys make a fine comic duo
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Comment & OpinionAd of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
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Comment & OpinionCornish chat is back in new Kelly's campaign
Kelly’s of Cornwall made a big impact with its first Cornish-language ad two years ago…
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Comment & OpinionMaisie Sly is star turn in Aldi’s first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
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Comment & OpinionPeter Dinklage stars in another Estrella Damm film success
Dinklage appears as movie character Chad Johnson PI, whose corny cop movies are enjoyed by the film’s protagonist
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Comment & OpinionMaltesers continues warm and witty streak
Maltesers won acclaim in 2016 for its ‘Look on the Light Side’ ads
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Comment & OpinionLynx's modern lads go for Gold to impress the ladies
Lynx has put some effort into moving on from its long-running laddy ‘Lynx Effect’ days
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Comment & OpinionKettle Chips keeps it real in ingredient-focused campaign
The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream