All articles by Mark Dishman – Page 24
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Comment & OpinionHeinz sauces spot looks good but is light on inspiration
Heinz is marking summer with a big push for its sauces range
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Comment & OpinionKelly's ice cream's Cornish cred
You’re either straining to make out words, completely bemused, or grinning at the novelty and audacity
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Comment & OpinionMaltesers adds bite with 'light side' campaign
Maltesers has a history of female-focused ads in which the protagonists are ‘naughty’ in some way
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Comment & OpinionDakota Johnson stars in a pretty (pricey) puff for Estrella
Big-shot director Alejandro Amenábar is behind this lush 10-minute short starring Estrella Damm beer
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Comment & OpinionIdris Elba helps make dreams come true with Purdey's
In this follow-up ad, the actor asks a succession of trembling mortals what they want to be when they grow up
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Comment & OpinionDoritos hosts fancy pool party caper for 'bold' lads
A glam pool party: sun, bikini babes, a DJ and a fire-eater
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Comment & OpinionDavid Mitchell helps play up the benefits of juice for Tropicana
As Little Glass is filled with Tropicana’s finest, comedian David Mitchell quizzes it about juice’s benefits
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Comment & OpinionLynx campaigns for male confidence with 'Find Your Magic'
Unilever is continuing to redefine Lynx with a kind of male version of its ‘Campaign for Real Beauty’
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Comment & OpinionIdris Elba kicks off aspirational Purdey's campaign
Landing Idris Elba to promote your product is a big deal – and he’s fronting Purdey’s digital ‘Thrive On’ push
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Comment & OpinionAngela Ricci helps Fever-Tree make a good first impression
A brand’s first TV ad carries a lot of weight. There’s a massive new audience out there
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Comment & OpinionThe Muppets bring their magic to Warburtons’ crumpet campaign
Warburtons has cemented its position as the bakery brand of the stars in its Giant Crumpets ad
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Comment & OpinionCasillero del Diablo spends big but needs more fun
It’s hard not to admire Casillero del Diablo’s confidence. Or budget
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Comment & OpinionLidl is top dog as first supermarket Christmas ads arrive
Hooray. Christmas is upon us, and first out of the blocks with their seasonal ads are Lidl and Asda
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Comment & OpinionOreo's appealing vampire battles annoying soundtrack
Oreo is an established brand in the UK, so we no longer have to put up with cutesy American kids
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Comment & OpinionHovis back on the bike as kids flee CGI nightmare
Hovis, a boy on a bike… you know what to expect. Except the bread lackey of the 1973 ad has been replaced
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Comment & OpinionJohnnie Walker's eclectic ambassadors jump on the joy wagon
Think of ‘joy’ in fmcg ads and you’ll probably think of Cadbury. But Johnnie Walker is looking to change things
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Comment & OpinionMcCoy's on song as everybloke serenades a store
Adland is fond of ironic appreciations of cheesy classics…
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Comment & OpinionThatchers plays quality card in eccentric, slow-motion success
Thatchers has recently sought to play up its rural history with a part-animated, slightly cheap-looking TV spot.
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Comment & OpinionCan Guinness' crafty beer win over the hipsters?
If ever something was going to test the hipster-driven craft beer revival then this is it…
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Comment & OpinionLidl proclaims triumph over Heinz in tomato-based twosome
Precisely what Heinz has done to irk Lidl we’ll never know, but each of the discounter’s new ads…