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All articles by Mark Dishman – Page 20
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Comment & OpinionWalkers' old bags shine in thank you ad
Walkers has unveiled an unusually sincere advert with the express purpose of saying ‘thank you’ to the Great British public
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Comment & OpinionBirds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away
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Comment & OpinionAldi zones in on sins for entertaining Easter trio
Aldi’s trio of special Easter ads are forged in pride, greed and envy
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Comment & OpinionMr Kipling's 'real' ad is old-fashioned but sweet
Previous Mr Kipling ads have featured imaginary elephants and cake-dogs, so the brand’s new focus on ‘real, human stories’
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Comment & OpinionLucozade links with Lara Croft for a trip to the movies
The energy drink brand and the Tomb Raider franchise are reunited after nearly 20 years
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Comment & OpinionWalkers' Max Strong man about town brings the beer
Walkers has to be careful with advertising its new Max Strong crisps
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Comment & OpinionDorset Cereals goes slow, simple and effective
Dorset Cereals has cannily opted for a ‘breakfast on the slow’ message
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Comment & OpinionZoe Saldana joins Campari’s Red Hand gang
An expensive ‘short film’ is a neat way for brands to look classy
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Comment & OpinionMaryland man offers treats to the 'talented'
Shop owners in Adland have money to burn right now
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Comment & OpinionOld fella finds something new in Coke Zero Sugar's remake
A dejected-looking chap sits alone in an old folks’ home
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Comment & OpinionCreepy cat Malcolm sends chill through Young's campaign
Rupert Everett hams it up as Malcolm’s voice, poshly eulogising about his owners’ choice of fish dishes
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Comment & OpinionCadbury moppet pulls at the heartstrings
Christmas is over but Cadbury is upholding the festive tactic of tugging at the heartstrings
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Comment & OpinionHairy messenger helps Bear deliver health message
As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children
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Comment & OpinionFestivities a distant memory as Activia sets the bar high
Adland’s screens have been clogged with tinsel and ‘indulgent’ food since September
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Comment & OpinionPepsi takes to the waves for a non-traditional Christmas ad
It’s been a tough year for Pepsi, what with all that Kendall Jenner unpleasantness
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Comment & Opinion
Gü reverses time with hallucinatory backwards trip
What sets Gü’s ad apart is that it unfolds backwards
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NewsFerrero Rocher throws an indulgent party with new ad
Ferrero Rocher’s new ad is set at a swanky party, positively teasing viewers with the imminent presence of an ambassador
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Comment & OpinionAsda gets into the Halloween spirit with dance party
Asda is once again the UK mult that makes the most effort for Halloween
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Comment & OpinionHeinz uses M&S aesthetic to underline 'no additives' message
A handful of sun-ripened tomatoes fall through the air in slow motion, condensation glistening on shiny skin
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Comment & OpinionTaylors of Harrogate works its magic with Patrick Stewart
Taylors of Harrogate crams a lot into a pair of new ads – one for tea, one for coffee