All articles by Mark Dishman – Page 18
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Comment & OpinionOld El Paso’s aural campaign sounds pretty good
A focus on the sounds, rather than the sight, of food proves a win for Old El Paso
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Comment & OpinionBud Light King helps brand battle craft connoisseurs
The branded backlash against craft beer is officially underway…
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Comment & OpinionBirds Eye’s vampires attempt to add bite to meat-free offering
Birds Eye’s vampire-themed campaign for its meat-free Green Cuisine range is firmly in the ‘fun’ camp
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Comment & OpinionMorrisons pushes price message with cheap and cheerful duo
Not staggeringly original or interesting, but shoppers never dislike a price message…
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Comment & OpinionPeperami’s anarchic animals go heavy on the hashtags
Peperami’s claim to be ‘a bit of an animal’ was genius…
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Comment & OpinionYorkshire Tea puts Sean Bean and Dynamo to good use
Can two more stars from God’s County keep the tea brand’s momentum going?
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Comment & OpinionKronenbourg prepares to send Cantona the star to space
Pepsi has an astronautical advert, now Kronenbourg is sending its own star into space…
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Comment & OpinionKatarina Johnson-Thompson delivers personal best for Müller
Müller has landed on its feet with heptathlete brand ambassador KJT
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Comment & OpinionMarvel stars deliver epic comedy for Pepsi
Pepsi is splashing the cash on a global ‘For the Love of It’ push
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Comment & OpinionRemaster allows Hovis 'boy on a bike' to shine once again
Recently voted ‘most iconic’ UK ad, Hovis’s ‘boy on a bike’ has gained lustre in the years since its launch…
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Comment & OpinionMurderous Mads Mikkelsen is genuinely creepy for Carlsberg
Carlsberg has until now kept brand ambassador Mads Mikkelsen out of its core pilsner overhaul…
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Comment & OpinionRobert De Niro delivers a cinematic treat for Warburtons
Can Robert De Niro live up to the standards set by Sly Stallone and Peter Kay?
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Comment & OpinionAnthony Joshua shows his fun side for Lucozade Sport
Convivial, enthusiastic and funny, Joshua is a top-notch ambassador for the brand
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Comment & OpinionAnchor's fun café 'butters the mood'
The butter brand is looking to play up the seemingly infinite uses of its product…
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Comment & OpinionAffable Jeff Bridges helps Amstel build togetherness message
Amstel’s new ad feels a bit like it was conceived during a brainstorming session at which lots of its beer was consumed
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Comment & OpinionCarlsberg faces the trolls as part of commitment to change
For a brewer as big as Carlsberg to completely overhaul its core lager is no small undertaking
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Comment & OpinionIt's a laugh, but Brad and Dan bring nothing new for Foster's
Foster’s dropped Brad and Dan in 2015, claiming its drinkers had moved away from their ‘lean-back’ approach
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Comment & OpinionHeinz shows off 150 years' worth of clean plates
The brand, which introduced ketchup in 1876, is underlining its heritage…
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Comment & OpinionStrongbow's music heroes bask in a golden glow
A cider advert is one of the surest signs of spring, but Strongbow is staying indoors for now…
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Comment & OpinionMr Swan turns on the charm for Sipsmith
It’s no surprise to learn that some of the team behind Sipsmith’s stop-motion animation have worked with Wes Anderson …