All articles by Mark Dishman – Page 15
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Comment & OpinionJack Daniel’s serves up a rush of satisfaction
Jack Daniel’s new ad begins, not unexpectedly, with a bartender pouring a serve of JD over ice
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Comment & OpinionEstrella Damm underlines ocean commitment with moving dance
The underwater ad, called ‘Soul’, aims to reinforce the brand’s commitment to protect the oceans
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Comment & OpinionThe Black Farmer makes a powerful statement
The Black Farmer, led by Wilfred Emmanuel-Jones, is marking Black History Month with a short film
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Comment & OpinionAlbert Bartlett brings beautiful ballet to the spud shed
A storybook opens and a breathy voiceover tells us AB’s newly harvested Jersey Royals will now “be going off to sleep in the dark”
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Comment & OpinionTony’s Chocolonely details chocolatey injustice in online film
It would be hard to buy and eat a bar of Tony’s Chocolonely chocolate without picking up on the brand’s strong ethical message
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Comment & OpinionFootballers help Coke warm fans’ hearts
Coca-Cola has hit upon a nice way to cheer up some fans
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Comment & OpinionKellogg’s animation offers reassurance and optimism
The phrase ‘back to school’ always used to give the summer holidays a hint of melancholy
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Comment & OpinionWalkers gives it large with Wotsits Giants campaign
The ad for the lengthier, more girthsome snacks plays on their priapic qualities
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Comment & OpinionKerrygold slathers on the nostalgia in cheesy butter ad
Kerrygold is back on our screens, with an ad that supposedly plays up the brand’s grass-fed cred
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Comment & OpinionCoke and George the Poet dream of a better normal
Coca-Cola has teamed up with George the Poet for its new ad
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Comment & OpinionSexy summer sausage action with Heck
Latin guitar, swimwear and shades by the pool, fit bods and knowing smiles
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Comment & OpinionSainsbury’s makes a splash with sounds of summer
Sainsbury’s has subtly evolved its distinctive black-and-white-and-orange ad campaign
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Comment & OpinionDomino’s plays up benefits of the ‘staycation’
Domino’s is making a commendable effort to inject a bit of glamour into the great British ‘staycation’
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Comment & OpinionReturn of McDonald’s strikes a celebratory tone
McDonald’s has become one of the first major food companies to unveil an ad with a broadly celebratory tone
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Comment & OpinionDurex calls for a better ‘normal’ in well-written campaign
Condom brand Durex’s ‘let’s not go back to normal’ campaign is a masterclass in ad copy writing
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Comment & OpinionPeroni’s positive message is warmly welcomed
We Brits don’t really know how embedded in Italian culture ‘La Passeggiata’ – an evening, social stroll – really is
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Comment & OpinionTenzing offers an invigorating take on energy drinks
The plant-based brand has taken steps to differentiate itself from rivals that can sometimes feel artificial
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Comment & OpinionBelton packs a lot in to Red Fox animated cheese ad
One consequence of the pandemic has been that TV spots have got cheaper
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Comment & OpinionMars Wrigley and Motty mark football’s return
Premier League football returned this week – and Mars Wrigley was ready for it
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Comment & OpinionZoflora stands out with professional at-home production
Cleaning products brand Zoflora is turning to a more traditional form of marketing