All articles by Mark Dishman – Page 10
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Comment and Opinion
Galaxy’s dancing fabrics showcase brand’s new look
We’ve become accustomed to extravagant Galaxy ads positioning it as a luxurious, relaxing treat
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Comment and Opinion
Light touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment and Opinion
Tilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
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Comment and Opinion
In-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his
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Comment and Opinion
Go Ahead goes easy as it pours scorn on health trends
Go Ahead’s new ads simultaneously poke fun at health trends, while attempting to promote healthier eating
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Comment and Opinion
Persistence pays off-a-bix for Weetabix
Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything
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Comment and Opinion
Canine Snoop Dogg stars in Just Eat seasonal smash
‘Did somebody say Just Eat?’ Rapper Snoop Dogg is behind one of the year’s wiggliest earworms
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Comment and Opinion
Ambrosia’s cute mole takes to the skies of Devon
Ambrosia’s cute creature breaks through the soil to catch a passing balloon and embark on an unexpected aerial tour of Devon
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Comment and Opinion
PG Tips moppet plays up biodegradable teabags
PG Tips is hitting consumers where it increasingly seems to hurt with this ad
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Comment and Opinion
Vinnie Jones upends pretentious perfume ads for Brut
If there’s a Christmas ad cliché more prevalent than the touchy-feely supermarket campaigns so crisply lampooned by Lidl this year, it’s the pretentious perfume ad
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Comment and Opinion
Pizza Hut’s choir sings praises of its Christmas treat
Pizza Hut deserves props for not taking its Christmas ad too seriously this year
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Comment and Opinion
Pepsi Max rappers take on the festive clichés
Pepsi Max likes to underline its outsider cred at Christmas time, hence this ad dedicated to undermining festive clichés
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Comment and Opinion
McCoy’s stages wrestling match to prove tortillas’ strength
McCoy’s is looking to reassure shoppers that tortilla chips don’t have to be triangular
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Comment and Opinion
Thatchers gets emotional with family campaign
“Family eh? Can’t live with ‘em, can’t do without them.” It’s an uninspiring cliché with which to begin
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Comment and Opinion
Jack Daniel’s serves up a rush of satisfaction
Jack Daniel’s new ad begins, not unexpectedly, with a bartender pouring a serve of JD over ice
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Comment and Opinion
Estrella Damm underlines ocean commitment with moving dance
The underwater ad, called ‘Soul’, aims to reinforce the brand’s commitment to protect the oceans
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Comment and Opinion
The Black Farmer makes a powerful statement
The Black Farmer, led by Wilfred Emmanuel-Jones, is marking Black History Month with a short film
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Comment and Opinion
Albert Bartlett brings beautiful ballet to the spud shed
A storybook opens and a breathy voiceover tells us AB’s newly harvested Jersey Royals will now “be going off to sleep in the dark”
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Comment and Opinion
Tony’s Chocolonely details chocolatey injustice in online film
It would be hard to buy and eat a bar of Tony’s Chocolonely chocolate without picking up on the brand’s strong ethical message
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Comment and Opinion
Footballers help Coke warm fans’ hearts
Coca-Cola has hit upon a nice way to cheer up some fans