All articles by Mark Dishman – Page 10
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Comment & OpinionQuiet charm for Dairylea – this time with right-side-up kids
The ad subtly covers nostalgia, curiosity and activity
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Comment & OpinionSkinny Lager keeps it simple with awareness-raiser
‘Skinny’ is a loaded word in this world of body positivity and social media backlashes
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Comment & OpinionPerkier’s oddballs do good so we don’t have to
For consumers concerned with doing good, the healthy snack bar brand has a solid concept
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Comment & OpinionStar signing Ian Wright plays a blinder for M&S
Wrighty reaffirms his love for football, taking us through some of its traditions… including pies on the terraces
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Comment & OpinionCanny Heinz exploits AI art trend
A canny bit of marketing from Heinz, which is capitalising on the recent trend for AI art
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Comment & OpinionBelvoir Farm smashes misconceptions with TV debut
“This is Beaver Farm,” Wait, what?
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Comment & OpinionCute cartoon kids ask tough questions for Green Cuisine
Birds Eye’s Green Cuisine brand has to tread carefully with its ‘Welcome to the Plant Age’ campaign
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Comment & OpinionPatrick Stewart shows Yorkshire Tea formula is still strong
Yorkshire Tea has enlisted many a Yorkie celeb to feature in its ads. But is the joke beginning to wear thin?
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Comment & OpinionRepurposed gangsta rap is a hit for Crumpton Oaks
NWA’s Straight Outta Compton isn’t the most obvious candidate for a drinks ad remix
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Comment & OpinionCathedral City’s cow takes holistic approach to cheddar
“Where does cheddar come from?” For some, it’s a puzzler
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Comment & OpinionLatest iteration of Iron Chef proves tenuous, tiresome… and tasty
The cumbersomely titled Iron Chef: Quest for an Iron Legend opens with dramatic music and promises of ‘exciting cooking combat’
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Comment & OpinionRibena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
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Comment & OpinionNo melting for Häagen-Dazs’ expressive sculptress
Summer’s here, and Häagen-Dazs is celebrating with an ice cream sculpture
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Comment & OpinionGinsters comforts rain-affected Cornish folk
Welcome to Cornwall. It’s raining. This doesn’t stop the locals from doing it dreckly though
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Comment & OpinionKaty Perry picks up where Snoop Dogg left off for Just Eat
Just Eat’s tie-up with Snoop Dogg for its ‘Did Somebody Say’ push was one of Adland’s most successful recent forays into musical advertising
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Comment & OpinionWeetabix’s wolf spells bad news for little pigs
Having treated us to a piratical adventure for its Oatibix brand last month, Weetabix is back on our screens with another kid-friendly concept
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Comment & OpinionStrongbow’s nodding purple goat keeps it simple
Goats are amusing and edgy. And purple. The perfect mascot for Strongbow’s Ultra Dark Fruit Cider
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Comment & OpinionSweet Mr Kipling ad lets viewers fill in blanks
Mr Kipling’s new ad allows (or should that be forces?) its audience to fill in the gaps in its story
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Comment & OpinionLaid-back Red Leg impresses with crab dance
Why does Red Leg rum have a crab on the bottle?
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Comment & OpinionMagnum’s silver foxes add wit to luxury message
Think Magnum advert, and you tend to think of well-dressed supermodels