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All articles by Mark Dishman – Page 12
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Comment & OpinionGreen Cuisine moves on with nutritious Olympic tie-in
It’s interesting to see the brand moving on from highlighting its meat-free point of difference, to instead focus on its health benefits
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Comment & OpinionHeinz is seriously silly about its serious mayo
Heinz is making the most of the mayonnaise craze by introducing us to three mayo fanatics
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Comment & OpinionSipsmith’s Mr Swan serves up confusion at Wimbledon
“Wimbledon is now the official tennis of Sipsmith Gin,” Mr Swan solemnly announces
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Comment & OpinionMorrisons’ lad packs a lot in to magical mealtime journey
Morrisons’ new ad has more than a little in common with Ocado’s recent effort
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Comment & OpinionCoke has footballing fun with subliminal ‘side hustle’ ads
Coke has made a blink-and-you’ll-miss-it address to the Three Lions in its trio of Euros-focused ads
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Comment & OpinionAlpen’s cheeky ram butts in
Alpen is once again having fun with its Alpine heritage
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Comment & OpinionStrange timing for Kopparberg’s high-five history
It seems summer has arrived, and with it the season’s traditional cider adverts
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Comment & OpinionInventive ‘new Lynx effect’ ad smells optimistic
Lynx is hoping to persuade us that getting all up in the olfactory systems of our peers is once again desirable
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Comment & OpinionVO5’s balding bloke takes unusual approach to haircare advertising
Ads for haircare products tend to be populated by models with flowing locks
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Comment & OpinionOcado ad is visually inventive and aurally annoying
An Ocado advert is a rare thing – and who’d have thought a year ago that it would require one?
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Comment & OpinionTaylors of Harrogate’s bride keeps things simple
Taylors has resumed on funny form with a new spot for its ground range
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Comment & OpinionOptimistic Heineken promises ‘we’ll meet again’
Heineken proved smart and opportunistic with last week’s ‘Don’t drink and start a league’ social media spots
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Comment & OpinionNew York Bakery Co gives us a convincing evangelist in George
Welcome to bustling New York City. In a diner, we’re face-to-face with George
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Comment & OpinionGraze’s squirrel CEO delivers lower-sugar snacking enthusiasm
Animal mascots can be annoyingly quirky. But it’s not often we see them positioned as the CEO of their company
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Comment & OpinionBudweiser’s dog delivers renewable energy message
A dalmatian’s ears and chops flutter in the breeze, backed by the simple, sublime sound of Bob Dylan’s Blowin’ in the Wind
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Comment & OpinionAldi’s ad gives Easter a Latin twist
It’s unusual to see Easter given a Latin twist, but Aldi has done just that
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Comment & OpinionFurious Jürgen Klopp is a star turn for Snickers
Snickers has managed to establish the catchy and clever ‘You’re Not You When You’re Hungry’ line with impressively few celebrity collaborations
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Comment & OpinionMini Cheddars takes viewers on a fun trip to Cheddar Town
We’re getting used to the Covid-enforced resurgence of the animated ad – but this effort is one of the more sophisticated attempts we’ve seen for a while
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Comment & OpinionOptimistic Popchips focuses on fun in UK TV debut
Popchips’ UK TV debut shows off the brand’s optimism. For a start it’s set in a world where people work, together, in an office
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Comment & OpinionDina Asher-Smith has a ball with Müller
This more grown-up ad sees the sprinter frolicking around with a load of balls