All articles by Mark Dishman – Page 16
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Comment & OpinionDurex calls for a better ‘normal’ in well-written campaign
Condom brand Durex’s ‘let’s not go back to normal’ campaign is a masterclass in ad copy writing
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Comment & OpinionPeroni’s positive message is warmly welcomed
We Brits don’t really know how embedded in Italian culture ‘La Passeggiata’ – an evening, social stroll – really is
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Comment & OpinionTenzing offers an invigorating take on energy drinks
The plant-based brand has taken steps to differentiate itself from rivals that can sometimes feel artificial
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Comment & OpinionBelton packs a lot in to Red Fox animated cheese ad
One consequence of the pandemic has been that TV spots have got cheaper
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Comment & OpinionMars Wrigley and Motty mark football’s return
Premier League football returned this week – and Mars Wrigley was ready for it
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Comment & OpinionZoflora stands out with professional at-home production
Cleaning products brand Zoflora is turning to a more traditional form of marketing
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Comment & OpinionPropercorn makes TV debut with handsome animation
Social distancing in the entertainment industry means film and TV fans should buckle up for a glut of dramas set in space
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Comment & OpinionDairy campaign delivers on dancing, less so on drinks
The Have I Got News For You panellists chuckled at the concept of the ‘milky drink usage occasion’
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Comment & OpinionHarry’s recruits shavers for CALM ‘fundrazor’
‘Does anything say 2020 more than a lockdown beard?’ We’ll be charitable with our answer
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Comment & OpinionMaltesers foursome have fun with the norms of lockdown
The Zoom conversation has quickly become a staple of TV advertising. It’s recognisable and relatively simple to produce
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Comment & OpinionMüller maintains its athletic associations with world champ Katarina Johnson-Thompson
The Olympics might not be on this year, but Müller is still showing off its athletic associations
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Comment & OpinionLynx Africa’s anniversary smells like teen spirit
Lynx is celebrating 25 years of its most famous scent – Africa – with a spot of time travel
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Comment & OpinionTesco shows dedication with new Food Love Story
A fast-becoming-familiar mobile phone montage features people making food ‘for’ loved ones
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Comment & OpinionBirds Eye ad focuses on useful ideas for the new normal
“What’s for tea?” This is, as Birds Eye’s new ad reminds us, “one of the big questions at the heart of family life”
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Comment & OpinionVanish brings the outside in with grubby parade
The latest ad for Vanish might well end up capitalising on a certain anxiety around cleanliness
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Comment & OpinionAsda wheels out Burnley to offer reassurance and clarity
The big four have all come up with ads addressing the new rules of shopping
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Comment & OpinionUS food delivery company DoorDash gets behind restaurants
We’re going international for this week’s ad of the week
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Comment & OpinionLurpak’s cooking heroes deliver an inspiring message
It’s a tricky one to pull off, but Lurpak has found an instantly recognisable visual style for its ads
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Comment & OpinionGatorade’s GOAT Camp is a fun fantasy world for sporty types
Welcome to GOAT Camp. No, it’s not a petting zoo filled with adorable billies and nannies
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Comment & OpinionAldi ad gives doubting Ann the third degree
Aldi’s new ad kicks off by introducing us to Ann, who we’re immediately told ‘doesn’t like Aldi’