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All articles by Mark Dishman – Page 16
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Comment & OpinionKFC cartoons stand out in season of slushy Christmas campaigns
In a festive advertising landscape swimming in sad children and cute animals, KFC has made a real effort to stand out
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Comment & OpinionThe Glenlivet pops up with a real thriller
Seemingly out of nowhere, whisky brand The Glenlivet has popped up with a genuinely thrilling ad
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Comment & OpinionMariah Carey delivers shattering performance for Walkers
Mariah Carey is indelibly associated with Christmas, and famously picky about snacks
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Comment & OpinionCravendale freshens up old idea with ‘It’s Not Milk’
‘It’s not milk.’ For a company like Cravendale that, let’s face it, sells milk, it’s a bold slogan
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Comment & OpinionThe Famous Grouse undergoes a smoky makeover
Did you know The Famous Grouse had a name? Apparently he’s called Gilbert…
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Comment & OpinionAsda’s Halloween switcheroo shows spooky season enthusiasm
Asda remains by far the supermarket keenest on spooky season
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Comment & OpinionTetley turns to tiresome talking animals trope
Undeterred by its rival PG Tips’ inglorious history with chimps, tea brand Tetley has waded into talking animal territory
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Comment & OpinionDiet Coke dad makes most of mildly amusing concept
In this new campaign a dad uses trendy youth slang instead of scolding his daughter. Who are we appealing to here?
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Comment & OpinionPukka’s cheerful crew offer up an ode to pies
Poetry in adverts: it feels wrong, somehow
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Comment & OpinionGaviscon shows its fun side with ‘Night Labs’ experiment
How do you follow the ‘most effective’ ad of 2017?
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Comment & OpinionCadbury tugs at the heartstrings with Donate Your Words ad
It seems only yesterday that Cadbury was tugging at our heartstrings
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Comment & OpinionSupermarket Sweep: low-stakes naff-fest remains frothy fun
It’s been more than 10 years since Supermarket Sweep has been on our screens, and even longer since its 1990s heyday
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Comment & OpinionGalaxy’s heroine underlines importance of ‘me time’
This weird nightmare looks more like an energy bar campaign than an ‘indulgent’-looking Galaxy chocolate ad
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Comment & OpinionDuncan from Blue lends Innocent a new voice
As brand ‘voices’ go, Innocent’s is one of the most recognisable
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Comment & OpinionAnthony Joshua’s crew sell Lynx’s chilled message
As the driver of its ‘Ice Chill Van’, AJ demonstrates the affable side Lynx will hope he maintains publicly
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Comment & OpinionTaylors of Harrogate takes us on a witty journey through history
Given the popularity of the teabag, it’s strange that the coffee equivalent isn’t as much a part of Brits’ daily lives
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Comment & OpinionOld El Paso’s aural campaign sounds pretty good
A focus on the sounds, rather than the sight, of food proves a win for Old El Paso
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Comment & OpinionBud Light King helps brand battle craft connoisseurs
The branded backlash against craft beer is officially underway…
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Comment & OpinionBirds Eye’s vampires attempt to add bite to meat-free offering
Birds Eye’s vampire-themed campaign for its meat-free Green Cuisine range is firmly in the ‘fun’ camp
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Comment & OpinionMorrisons pushes price message with cheap and cheerful duo
Not staggeringly original or interesting, but shoppers never dislike a price message…