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Jason’s Sourdough targets ‘UK fibre gap’ with high-fibre loaf and rolls
By Sunneva Moore2026-08-24T09:58:00
Some 96% of Brits fall short of the recommended 30g daily fibre intake, according to the latest National Diet & Nutrition Survey
Jason’s Sourdough has unveiled a high-fibre range aimed at targeting the UK’s “fibre gap”.
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