All articles by Mark Dishman – Page 17
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Comment & OpinionKerrygold slathers on the nostalgia in cheesy butter ad
Kerrygold is back on our screens, with an ad that supposedly plays up the brand’s grass-fed cred
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Comment & OpinionCoke and George the Poet dream of a better normal
Coca-Cola has teamed up with George the Poet for its new ad
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Comment & OpinionSexy summer sausage action with Heck
Latin guitar, swimwear and shades by the pool, fit bods and knowing smiles
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Comment & OpinionSainsbury’s makes a splash with sounds of summer
Sainsbury’s has subtly evolved its distinctive black-and-white-and-orange ad campaign
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Comment & OpinionDomino’s plays up benefits of the ‘staycation’
Domino’s is making a commendable effort to inject a bit of glamour into the great British ‘staycation’
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Comment & OpinionReturn of McDonald’s strikes a celebratory tone
McDonald’s has become one of the first major food companies to unveil an ad with a broadly celebratory tone
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Comment & OpinionDurex calls for a better ‘normal’ in well-written campaign
Condom brand Durex’s ‘let’s not go back to normal’ campaign is a masterclass in ad copy writing
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Comment & OpinionPeroni’s positive message is warmly welcomed
We Brits don’t really know how embedded in Italian culture ‘La Passeggiata’ – an evening, social stroll – really is
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Comment & OpinionTenzing offers an invigorating take on energy drinks
The plant-based brand has taken steps to differentiate itself from rivals that can sometimes feel artificial
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Comment & OpinionBelton packs a lot in to Red Fox animated cheese ad
One consequence of the pandemic has been that TV spots have got cheaper
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Comment & OpinionMars Wrigley and Motty mark football’s return
Premier League football returned this week – and Mars Wrigley was ready for it
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Comment & OpinionZoflora stands out with professional at-home production
Cleaning products brand Zoflora is turning to a more traditional form of marketing
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Comment & OpinionPropercorn makes TV debut with handsome animation
Social distancing in the entertainment industry means film and TV fans should buckle up for a glut of dramas set in space
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Comment & OpinionDairy campaign delivers on dancing, less so on drinks
The Have I Got News For You panellists chuckled at the concept of the ‘milky drink usage occasion’
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Comment & OpinionHarry’s recruits shavers for CALM ‘fundrazor’
‘Does anything say 2020 more than a lockdown beard?’ We’ll be charitable with our answer
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Comment & OpinionMaltesers foursome have fun with the norms of lockdown
The Zoom conversation has quickly become a staple of TV advertising. It’s recognisable and relatively simple to produce
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Comment & OpinionMüller maintains its athletic associations with world champ Katarina Johnson-Thompson
The Olympics might not be on this year, but Müller is still showing off its athletic associations
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Comment & OpinionLynx Africa’s anniversary smells like teen spirit
Lynx is celebrating 25 years of its most famous scent – Africa – with a spot of time travel
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Comment & OpinionTesco shows dedication with new Food Love Story
A fast-becoming-familiar mobile phone montage features people making food ‘for’ loved ones
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Comment & OpinionBirds Eye ad focuses on useful ideas for the new normal
“What’s for tea?” This is, as Birds Eye’s new ad reminds us, “one of the big questions at the heart of family life”