All articles by Mark Dishman – Page 17
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Comment & OpinionRichmond ad’s fancy food photography is bang(er) on
Fancy photography and clever camerawork is nothing new in food advertising
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Comment & OpinionMaximum cringe as Walkers’ rap flops
Flavour-explosion food shots intercut with footage of funky youngsters chomping on snacks
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Comment & OpinionWeetabix shows its strength with submarine spot
Now January is over, Weetabix is resting its ‘Any-Which-Way-a-Bix’ ads
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Comment & OpinionAldi makes a splash with athletic swap campaign
It’s an Olympic year – so Aldi is making the most of its Team GB sponsorship
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Comment & OpinionDaniel Craig opts for Heineken in Bond beer campaign
With new Bond film No Time To Die imminent, Daniel Craig is back
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Comment & OpinionYoung’s Seafood’s ‘Masters of Fish’ make a splash
Young’s Seafood faces a totemic rival when it comes to advertising: Captain Birdseye
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Comment & OpinionAsda refuses to compromise with bold Veganuary effort
Asda provides proof – if any were needed – that supermarkets are taking Veganuary seriously
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Comment & OpinionEdinburgh Gin takes viewers to the home of Hogmanay
Edinburgh Gin is leading on flavour with its first TV ad
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Comment & OpinionCo-op blows its own horn with brass band campaign
Co-op is continuing its festive tradition of waiting until the big supermarkets unveil their seasonal campaigns…
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Comment & OpinionGreenpeace roasts turkey’s ecological impact in comedy battle
The food sustainability debate is hitting the Christmas dinner table this year
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Comment & OpinionKFC cartoons stand out in season of slushy Christmas campaigns
In a festive advertising landscape swimming in sad children and cute animals, KFC has made a real effort to stand out
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Comment & OpinionThe Glenlivet pops up with a real thriller
Seemingly out of nowhere, whisky brand The Glenlivet has popped up with a genuinely thrilling ad
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Comment & OpinionMariah Carey delivers shattering performance for Walkers
Mariah Carey is indelibly associated with Christmas, and famously picky about snacks
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Comment & OpinionCravendale freshens up old idea with ‘It’s Not Milk’
‘It’s not milk.’ For a company like Cravendale that, let’s face it, sells milk, it’s a bold slogan
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Comment & OpinionThe Famous Grouse undergoes a smoky makeover
Did you know The Famous Grouse had a name? Apparently he’s called Gilbert…
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Comment & OpinionAsda’s Halloween switcheroo shows spooky season enthusiasm
Asda remains by far the supermarket keenest on spooky season
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Comment & OpinionTetley turns to tiresome talking animals trope
Undeterred by its rival PG Tips’ inglorious history with chimps, tea brand Tetley has waded into talking animal territory
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Comment & OpinionDiet Coke dad makes most of mildly amusing concept
In this new campaign a dad uses trendy youth slang instead of scolding his daughter. Who are we appealing to here?
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Comment & OpinionPukka’s cheerful crew offer up an ode to pies
Poetry in adverts: it feels wrong, somehow
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Comment & OpinionGaviscon shows its fun side with ‘Night Labs’ experiment
How do you follow the ‘most effective’ ad of 2017?