All articles by Mark Dishman – Page 3
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Comment & OpinionTesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
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Comment & OpinionMorrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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Comment & OpinionKit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept
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Comment & OpinionUnfinished Beef: Netflix hot dog eating contest is a spectacle of excess
The contestants proved surprisingly interesting… but competitive eating is gross
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Comment & OpinionFood hard to spot in Hello Fresh’s stylish campaign
The idea is that the company provides ‘recipe boxes delivered for every family’s style’
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Comment & OpinionTom Daley helps Malibu deliver swimming safety message
Malibu would struggle to find a better soundtrack or poolside partner
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Comment & OpinionPom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Comment & OpinionBlue Ribbon Baking Championship: US-style Bake Off is comforting and competitive
The show recalls “the great American state fair” in place of Bake Off’s village fete vibe
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Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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Comment & OpinionCushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
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Comment & OpinionEstrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
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Comment & OpinionCoca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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Comment & OpinionSophie Turner’s star power turns drinkers on to St-Germain
Turner turns a barman’s head in her search for something ‘different, fresh, fun’
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Comment & OpinionBarbecue Showdown: all-American meat-fest broadens its horizons
If the idea of the show’s tweaked name is to open it up to more global cuisines, it’s not immediately obvious
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Comment & OpinionPrimula has fun with squeezy campaign
The ad does a solid job, showing off fancy packaging and the pleasing visual impact of some artistic application
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Comment & OpinionSwizzels reveals the secret to Squashies
The brand takes us to an animated version of its factory to tell us in a fun, silly ad
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Comment & OpinionMorrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
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Comment & OpinionWilding: Knepp Estate film provides inspiring insight into nature’s power
Jurassic Park’s Dr Ian Malcolm might be impressed with what happens when you help nature out
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Comment & OpinionEvian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’