Clipper Tea debuted its ‘There’s Tea, Then There’s Good Tea’ ad about a year ago. It features a cute animated bird making a brew on a branch, while a voiceover explains that the brand considers said beverage to be “only a really good cuppa if it’s natural and fair too”.

Cute, gentle stuff – made memorable by the bird’s subsequent celebratory dance moves, as an alarmingly loud song kicks in.

Twelve months on, bird has a bee pal. The stripey fella helps deliver much the same message, except this time it’s for the brand’s Ginger & Turmeric infusion. And the music is, appropriately, rather less startling.

Proof that extra mileage can be wrung out from a simple, effective concept. Maybe a squirrel will be puffing Clipper’s Peppermint & Spearmint blend in a year’s time?

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