All Industry Insight articles
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Analysis & Features
Here come the robots: how automation is shaking up food & drink
From delivering meals to running ‘lights out’ warehouses, robots are starting to shake up the food industry. So what roles will they take? And where does their rise leave the sector’s human workers?
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Category Report
The next gen tea drinker: trends in hot beverages 2025
Tea is outperforming coffee thanks to younger Brits choosing hip brews that offer ‘clean’ caffeine and functional herbal infusions
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Category Report
Black gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
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Comment & Opinion
Start with the Customer: an essential text on customer experience
Peter Cross’s book is full of practical advice on understanding the modern customer
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Comment & Opinion
Taking maternity leave is tough for female founders – but it is possible
As I begin to contemplate taking myself out of the business, I find myself facing the founder’s maternity dilemma says Amelia Christie-Miller, founder & CEO of Bold Bean Co
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Comment & Opinion
Irn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
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Comment & Opinion
Bournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
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Comment & Opinion
The Cinema Chefs: podcast duo examine Pulp Fiction’s menu
Chefs Clara Park and Jenn de la Vega slice and dice the food of famous films
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Interviews
HelloFresh CEO Philip Doran on problem-solving, preferences and popularity
The highs of pandemic-driven demand are behind it, but HelloFresh’s UK CEO believes it can still offer solutions for time-poor shoppers
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Comment & Opinion
Food innovation teams face an uphill, but vital, battle
Without our food designers we’d still be eating boiled mince and potato and drinking mead, says Jeremy Garlick, partner at Insight Traction
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Promotional Videos
How the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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Comment & Opinion
Why restraint is the new edge in noisy fmcg marketing
True minimalism isn’t about what you leave out – it’s about what you leave space for, says Tarek Sioufi, chief strategy officer at Grey London
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Webinars
Beyond food: the biggest wellness trends for 2026
How can grocery play it smart and win with wellness and wellbeing in 2026?
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Comment & Opinion
Walkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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Comment & Opinion
The Big Pound Shop Swap: ‘eat worse for less’ with Denise van Outen
The programme may provide some welcome escapism for families struggling to make ends meet
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Category Report
The self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Category Report
Beautiful inside and out: trends in healthcare & supplements 2025
Move over, multivitamins. Pills claiming to boost beauty regimes are stealing the limelight. Which ones deliver what they promise?
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Comment & Opinion
Walton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
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Comment & Opinion
MasterChef: Gregg Wallace and John Torode begin low-key departure
The scrupulously edited series doesn’t feel much different, retaining its key note of melodrama
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Comment & Opinion
Stop digging with the assumption shovel and open up your next negotiation
The assumption shovel is shaped by your past experiences, biases and expectations