All Industry Insight articles
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Comment & OpinionHow small brands are reshaping TV advertising
Small brands are doing more than just advertising on TV – they’re reshaping how the whole system works, says ITV’s Kate Waters
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Comment & OpinionSorted Kids: YouTube channel offers gadgets, experiments and foodie fun for children
The Sorted Food dads have launched a side channel aligned with their (and their audience’s) current life stage
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Comment & OpinionAmazon’s failure in UK grocery has opened the door to Joybuy
Amazon has left the door open to a challenger in exactly the parts of the market where loyalty for it is weak – the most significant being grocery, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionWomen don’t need new beer, they need new reasons to buy it
Beer marketing has historically been aimed at men, says Ruth Stubbs, EMEA CEO at Wavemaker. Here’s how to change that
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Comment & OpinionMove over, protein – fibre is the next big frontier in food
Shoppers want to understand quickly whether a food is ‘good for your gut’ and fibre fits this shift perfectly, says Caroline Hughes, marketing director at Gosh Foods
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Comment & OpinionHFSS didn’t create fmcg’s problem – it exposed it
HFSS didn’t just squeeze promotions, it forced a reset in how brands earn shoppers and how retailers create theatre, says Mike McDonnell, head of partnerships at Zeal Creative
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Comment & OpinionHave we hit peak matcha, and could ube be about to take over?
With Oatly, Alpro and Forest Feast all launching matcha products in the last week, will the matcha mania ever stop or is green a has-been?
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Comment & OpinionYouTuber FatherPhi exposes AI’s limitations and lies
YouTuber FatherPhi poses incredibly straightforward tasks to the likes of ChatGPT, Claude, Grok and Gemini
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Comment & OpinionHow Latin culture is driving grocery’s next big opportunity
Be clear on which moment you’re showing up for, partner with the right brands, and make it easy for customers to buy into the occasion, says Ellie Webb of Caleño Drinks
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Comment & OpinionMarket research is nothing without solid real-world thinking
It’s a mistake to rely too heavily on market research evidence and not enough on real-world thinking, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWe need to talk about the talent drain of F&B entrepreneurs
If we have an industry where, once you lift the lid, you realise it’s not a place you really want to be, then a talent drain is inevitable, says Andrew Allen, a consultant at Bidfood
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Comment & OpinionPlenty of saucy energy in ‘kitchen situationship’ kitchen roll advert
Juan Sheet has had his day – but the kitchen roll brand is keeping things (relatively) edgy
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Comment & OpinionFood Lovers Uncut: Waitrose web series gets off to a wobbly start
Will Hughes – aka What Willy Cook – rummages through the fridge of impassive Sex Education star Connor Swindells
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Promotional FeaturesStay still, fall behind: Why food and drink must keep one eye on the future
The UK food and drink sector walks a continual tightrope between day-to-day operational demands and preparing for what the future holds. So, how can manufacturers and retailers balance their time strategically and successfully?
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Comment & OpinionYorkshire Tea addresses question of when to go for Gold
A new celeb-free pair of ads address a question Yorkshire Tea drinkers might have
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Comment & OpinionThe Chancellor’s Treasured Notes: can music make rum taste better?
The Chancellor’s Treasured Notes isn’t likely to trouble the charts. But can it improve the experience of drinking rum?
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Comment & OpinionPractical steps to improve confidence and stand out more
The people coached by Making Business Matter’s Darren A Smith can normally identify one of three things they can do to improve their confidence levels
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WhitepapersThe markets, categories and trends driving fmcg growth to 2029
Global fast-moving consumer goods sales are rising. So is private label. New data from Euromonitor sets out what that means for brands.
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Comment & OpinionTesco man lives through nightmare question session
Britain’s biggest retailer is weaponising a well-worn question