All Industry Insight articles
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Comment & OpinionFanta raids the AI slop shop for Halloween abomination
The brand has sort-of come up with a trailer for something called ‘Halloween Forever’, which loosely revolves around ‘the magic elixir said to be the source of all power’
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Comment & OpinionCertification got tea this far, but it can’t take it further
The industry’s audit trail set a floor, but the cost of meeting them still falls on growers. It’s time brands shared the value, not just the standards, says Zahra Afshar, head of legal, human rights and sustainability at Ahmad Tea
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Comment & OpinionWhat now for Aldi and Lidl after the CMA’s property decision?
Aldi and Lidl have said the CMA’s decision will change little, but both will have to remove restrictive clauses from their land deals
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Comment & OpinionJust Eat gets sentimental as it plays up family time
Where once stars like Snoop Dogg and Katy Perry sang, a crop of new ads instead lean into food delivery’s role in preserving precious family time
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Comment & OpinionThe Paneer Cookbook: Riya Patel showcases cheese’s versatility
Patel is on a quest to bring the Indian cottage cheese into the mainstream. Her book, with over 80 recipes, shows just how versatile the cheese can be
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Comment & OpinionBeing busy shouldn’t be a badge of honour: focus on lifeformance
We’re normalising overwork, glorifying exhaustion and treating imbalance as commitment, says Making Business Matter’s Darren A Smith
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WhitepapersCould you save £4k through smarter cleaning?
Saving time and money starts with smarter cleaning – here’s how to make it happen at your store.
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Comment & OpinionFoster’s gets visual with funny, descriptive campaign
Aussie signifiers and sense of humour intact, the ad also cannily suggests Foster’s is an uncomplicated beverage with a short ingredients list
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Comment & OpinionMake Me Well: Xand van Tulleken ‘clears the fog’ on wellness
The TV doctor’s book is designed to ‘clear the fog, resolve the confusion and set you free’
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Promotional VideosWhat’s shaping the next wave of food innovation?
Consumers want healthier products but won’t sacrifice taste or value. Kerry’s food innovation experts reveal how smart reformulation with can help brands and retailers meet health targets, satisfy shoppers and keep repeat purchase rates strong.
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Comment & OpinionFibre health claim regulation is bizarre and shoppers suffer for it
Many dubious calcium-fortified products can make legal gut health claims while a mixed wholegrain bread cannot, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionHow to master the art of storytelling and get your brand heard
Getting heard takes more than robust analysis, good slides and professional presentation, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionOat Cult’s porridge orgy is amusing and disturbing
Oat Cult remains deeply distinctive in a category usually dominated by messaging about health, satiety and warmth
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Comment & OpinionHow we prioritised purpose by becoming a social enterprise
When your purpose is built into your foundations and independently verified, it becomes much easier to focus on what really matters, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionPackaging must do more than stand out, it must help people buy
As growth gets harder grocery brands are under pressure to stand out, but the better starting point for packaging is simpler: what will help people buy, says Kathryn Jubrail, partner at Mother Design
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Comment & OpinionHealth or Hype: Joe Wicks podcast interrogates anxiety
Produced in partnership with private healthcare provider Bupa, it’s surprisingly thoughtful
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Comment & OpinionCharlie Bigham’s takes it slow in pie push
‘Charlie thinks life if richer when you slow down,’ apparently
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Comment & OpinionHow To Live On Earth: pragmatic and effective ‘how-to video’
The cleverest animal to have ever lived is shown doing some stupid things in this documentary
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Comment & OpinionEnding food waste is within our grasp, with real collaboration
On the International Day of Food Awareness and Loss, Gonzalo Muñoz and Lisa Moon argue a billion-tonne problem is solvable – if governments and businesses act together
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Comment & OpinionKahlúa hosts a party at the old folks’ home
Kahlúa’s new ad doesn’t make much effort to glamorise the setting, but it takes the opportunity to position itself as an OAP party beverage