All Industry Insight articles
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Comment & Opinion
Dash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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Comment & Opinion
Hyper-unreal AI food video trends tap into human brain’s dark side
Two foodie trends in AI-generated short-form content are emerging: cutting glass fruit and feeding food to itself
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Comment & Opinion
Time to get creative in the battle for ‘share of stomach’
It would be a mistake for any business to fail to keep their finger on the pulse of what ‘the other side’ is doing, says Nicola Knight, head of away from home retail insight at IGD
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Promotional Features
How refreshment products are beating the odds
The dynamics in the oral refreshment category are shifting, driven by changing consumer needs and the recent shake-up in HFSS compliance in the confectionery category. So how can retailers capitalise?
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Comment & Opinion
Spanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
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Comment & Opinion
The Secrets of TikTok Shop: Untold points to an addictive shopping habit
Brands and retailers are clambering to be part of TikTok Shop. It’s little wonder
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Comment & Opinion
The common survey pitfalls that pollute consumer insight
It’s important we don’t debase gold-standard shopper data with the impurity of rubbish surveys, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
Sipsmith swaps out swan to serve up sonic symphony
Sipsmith mascot Mr Swan isn’t back, but when is the threequel ever the best film?
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Comment & Opinion
Somebody Feed Phil: food adventurer tucks into Tbilisi’s art-like cheesy bread
Series eight of the globe-trotting programme hit Netlix this week
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Promotional Videos
Kids’ snacking: Where health meets fun
How can pack lunchboxes and snacks satisfy parents’ nutritional concerns while exciting kids?
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Whitepapers
Generation Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Comment & Opinion
Heineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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Comment & Opinion
What in the World podcast challenges protein’s popularity
Protein is pumped into everything these days from breads and cereals to Snickers and Babybel
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Comment & Opinion
In negotiations? Make sure you know GSCOP and competition law
Darren A Smith of Making Business Matter on some horror stories from his travels training suppliers
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Comment & Opinion
Why speciality ingredients are attracting investor interest
The speciality ingredients sector is becoming increasingly central to food and beverage companies, says Tom Cunningham, director & European ingredients lead, and Alex Masters, MD & co-head of consumer Europe, at Lincoln International
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Comment & Opinion
Can brands make fibre as cool as protein?
People get enough protein, meaning high-fibre claims have greater commercial potential, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Analysis & Features
From jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?
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Promotional Features
Reconsidering responsibility for cybersecurity in retail
Cyber attacks on the UK’s biggest supermarkets are becoming more frequent, more disruptive and more costly. In the next article in our series on unlocking value in 2025, we explore why it’s time for retailers to rethink not just their cyber defences, but who in the business is responsible for them.
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Category Report
Own label shines: trends in own label 2025
Private label is grocery’s star performer, winning value share from brands thanks to exclusive and premium lines
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Comment & Opinion
Nestlé and Unilever are kickstarting a tough new strategic era
Fmcg CEOs are learning to better pick their battles and prioritise finite resources, says Warren Ackerman, head of European consumer staples research at Barclays