All Industry Insight articles
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Comment & OpinionJaffa Cakes rap: duo Pete & Bas add fuel to treat debate
Rap duo Peter Bowditch and Basil Bellgrave – both of whom are in their mid-70s - produce a fun effort for McVitie’s
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Comment & OpinionDairylea’s adventures are all in the mind
A Dairylea-fuelled kid demonstrates the power of imagination – but doesn’t get to have any real fun
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Comment & OpinionYour new product is out there. Congratulations! Now the work begins
says Jenny Costa of Rubies in the Rubble
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Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push
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Comment & OpinionBig Chicken: Mo Gilligan documentary checks out fast food ‘conspiracy’
The fried chicken loving comedian’s ‘experiment’ is largely pointless, but his deep dive into its production throws up some surprises
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Analysis & FeaturesSainsbury’s-Argos: what sale means for both businesses
Sainsbury’s combination with Argos 10 years ago never quite worked. Why? And as it finally decides to sell the business, what happens next?
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Comment & OpinionHotel Chocolat Unwrapped: the latest low-stakes outing
The episode plodded some low-stakes subjects, like a rain-soaked recent outing of the brand’s Chocmobile
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Comment & OpinionWhy negotiations get escalated, and how to solve those problems
Making Business Matter’s Darren A Smith has spent 35 years negotiating and training on negotiations using the PEPSI system. Here are four reasons why negotiations get escalated
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Comment & OpinionPrivilege should be acknowledged. Hiding it helps no one
The column I write for this magazine is a form of privilege. That’s a microphone not everyone is handed, and I’m grateful for it. But I’ve often avoided writing about my own privilege, says Dan Crossley, executive director of the Food Ethics Council
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Comment & OpinionMagnum is on point with further foray into fashion
Inside the ‘House of Magnum’, parallels between couture and ice cream are cleverly drawn
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Comment & OpinionThe Healthy Thinking Diet: Sharry Cramond pours thought into self-help
The M&S marketing director extols the virtues of applying the principles of healthy eating and a good diet to the way we think
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Comment & OpinionThe Blue Zones longevity diet is too good to be true
Countless books, documentaries, articles, diet plans, food products and lifestyle influencers have repeated the mantra that these magical zones hold the key to a better life – but the data behind them has been debunked, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionWant to be customer-driven? Stop relying on data alone
Data can mislead as easily as it informs, real insight comes from watching and listening to consumers as people, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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Comment & OpinionJameson scores with high-concept football fashion collection
There’s a clear football theme to the range, which strikes ‘a balance between nostalgia and newness, where Irish heritage meets New York energy’
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Comment & OpinionPersistent heatwaves mean it’s time to update the summer playbook
Extreme weather means traditional ranging, serve strategy, and occasion plans built for summers will need to adapt, says Ellie Webb of Caleño Drinks
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Guide ToThe Grocer Guide To Household, Hygiene & Personal Care
Cleanliness in the home and personal care have become increasingly linked to overall wellbeing, with shoppers seeking out products that offer pleasant fragrance, natural ingredients and sustainable packaging, alongside the key attribute of performance.
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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Comment & OpinionSupermarket Chaos: tidy up a store in creepy PC game
The player’s task is to reshelve 4,668 items - but it’s more enjoyable than it sounds
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Comment & OpinionRetailer turnaround plans always cost suppliers money
A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants