All Industry Insight articles
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Comment & OpinionImperilled Pringles pair play up power of sharing
If you thought it was tricky to politely prise the potato-ish snacks from a tube at a party, try doing it when you’re dangling off a skyscraper
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Comment & OpinionAs shelf space is squeezed, seek the hospitality opportunity
As an SME, having a diverse sales channel is essential, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionInsta sandwich stunts provide history lessons and monstrosities
Some creations border on criminal, quite frankly
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Comment & OpinionMorgan Freeman talks viewers through history of Warburtons
Freeman takes us back to the brand’s birth, providing an amusingly daft alternative history of a bread-obsessed family
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Comment & OpinionThe Hunger Game: Radio 4 series probes weight-loss jabs
Giles Yeo charts the early breakthroughs of the 1970s, before raising some pertinent questions
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Comment & OpinionTony’s Chocolonely wrestler helps it balance ethics and taste messaging
The brand wisely balances ethics and taste in its TV debut
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Comment & OpinionTrusted Advertising: treatise explores marketing’s future
Matt Bourn and James Best explore how brands should adapt to the age of the influencer and, even more topically, how they should be using artificial intelligence
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Comment & OpinionConflict at work: how to manage it and prevent the blowfish
One blowfish per conversation is bad enough, two is a disaster, says Darren A Smith of Making Business Matter
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Comment & OpinionFrom sweet to savoury: the modern breakfast transformation
Shoppers are shifting away from sweet offerings toward savoury breakfasts with functional benefits such as energy, gut health and immunity support, says Ayisha Koyenikan, principal strategist at Mintel Food & Drink
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Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
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Comment & OpinionUK Crisp Packets 1970-2000: dazzling look at lost era of packaging design
The 140-page book presents a pictorial history of crisp packets, allowing readers to salivate at the artwork and rustle in nostalgia
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Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
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Comment & OpinionThe real cost of a cuppa and why tea pricing needs clarity
While ‘price per 100g’ offers a metric, it fails to reveal the ultimate cost of a single, brewed cup, or indeed the cost of an individual teabag, says Jonny Briscoe, MD UK&I at Lipton Teas & Infusions
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Comment & OpinionClipper Tea bee shows power of evolution
A new character provides proof that extra mileage can be wrung out from a simple, effective concept
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Comment & OpinionHow To Drink For Free In London: YouTuber gets to the point for a pint
A beer in London now costs an average £6.75. YouTuber Thomas Pearson looks for loopholes
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Comment & OpinionSeven key lessons from seven years as a startup founder
Seven years since starting Caleño, these are the lessons that have really stayed with Ellie Webb
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Comment & OpinionThe food supply chain is miraculous. We should shout about it
If a shopper knows raspberries were harvested by hand in Scotland four days ago and boxed fresh in Guildford today, it gives context for the price they pay, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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Comment & OpinionThe Lunch They Deserve: powerful film highlights kids’ diet deficiencies
The government doesn’t monitor what’s happening in the school food system, which, says narrator Emma Thompson, ‘means no one is officially checking the quality of the meals served’
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth