All Industry Insight articles – Page 7
-
Comment & OpinionHeinz boxes clever with ad that focuses on fries
A bright spark on the Heinz account has clocked a coincidence - and the brand makes the most of it
-
Comment & OpinionNext Gen Chef: big money cooking show is surprisingly absorbing
Amusing mishaps are rare, but the show’s high standards make compelling viewing
-
Comment & OpinionThe wellness paradox: health matters, but value matters more
UK shoppers are the most budget-conscious in the world when it comes to wellness, says Alex Heffernan, insight manager for health, beauty and personal care at NIQ
-
Comment & OpinionRetailers should learn how to actually sell retail media
Retailers are not making a great fist of the retail media opportunity because they have not tailored it to the needs of suppliers, says David Sables, CEO of Sentinel Management Consultants
-
Comment & OpinionBovaer backlash: revisiting Arla’s social media storm
Ultimately, the Bovaer saga is a cautionary tale for brands navigating today’s volatile information landscape
-
WebinarsHow can brands and retailers leverage agentic AI
Generative AI is transforming how grocery products are found and purchased online, making traditional ecommerce marketing tactics increasingly irrelevant. A new webinar explores the risks and opportunities for retailers and brands.
-
Promotional FeaturesCan-do: why brands must show how drinks containers promote ‘circularity’
Consumers are well aware of ‘recyclability’ and ‘sustainability’, but new research shows they need help getting to grips with the ‘circular economy’ and how beverage cans play into that.
-
Comment & OpinionJude Law looks to tone down his appeal in Uber Eats’ romcom
Actor Jude Law plays the lead role in Uber Eats’ romcom, which begins as a parody of Notting Hill
-
Comment & OpinionServing face: how much of themselves should founders give?
Ellie Webb of Caleño Drinks on how much brand founders should share of themselves – and where to draw the line
-
Comment & OpinionThe Fearless Foodie: new podcast offers little insight into management
The host is food industry veteran Amy Wilkinson, former co-host of the Oh For Food’s Sake podcast
-
Promotional VideosWhat’s driving the next-gen nicotine category
As cigarette sales decline, smoke-free formats are reshaping the category. Watch this video to find out how retailers can tap into this fast-growing market and meet evolving consumer demand.
-
Comment & OpinionCommunity, not campaigns: the new wave of fmcg social media
A brand that can spark a recipe hack, TikTok duets and dinner-table debates earns its place in culture, says Melissa Chapman, CEO, Jungle Creations
-
Comment & OpinionThe tiresomeness of the chase: how to get better responses
If a person keeps missing the deadline, and there are no consequences, why, asks Darren A Smith of Making Business Matter, would they complete the task?
-
Comment & OpinionThe Golden Spurtle: inside the World Porridge Making Championship
The film follows the people of Carrbridge as they come together to put on the eccentric event
-
Comment & OpinionHorne Section tests patience as Waitrose trumpets chicken commitment
Alex Horne’s song is cleverly written, smuggling an impressive amount of information in with the tongue-twisting, chicken-checking wordplay
-
Comment & OpinionFood businesses must be held accountable for u-turns and broken promises
Hiding missed targets or silently reversing course harms long-term credibility and risks losing public trust, says Dan Crossley, executive director, Food Ethics Council
-
Analysis & FeaturesHere come the robots: how automation is shaking up food & drink
From delivering meals to running ‘lights out’ warehouses, robots are starting to shake up the food industry. So what roles will they take? And where does their rise leave the sector’s human workers?
-
Category ReportThe next gen tea drinker: trends in hot beverages 2025
Tea is outperforming coffee thanks to younger Brits choosing hip brews that offer ‘clean’ caffeine and functional herbal infusions
-
Category ReportBlack gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
-
Comment & OpinionStart with the Customer: an essential text on customer experience
Peter Cross’s book is full of practical advice on understanding the modern customer