All Industry Insight articles – Page 7
-
ProfilesMy food & drink job: Rosalie De Bruin, senior brand manager, Danone
’If you have a strict career plan in place, you’re not going to be as open to new opportunities. And you really don’t know where life can take you!’
-
Comment & OpinionA thumbs-up for Captain Morgan’s odd ad
The oddity of the ‘thumbs’ ad, unveiled this week in Canada (and set to hit GB TV screens in February), feels different
-
Analysis & FeaturesNice idea: how sustainable rice farming can catch on
New techniques can lower ‘plane crazy’ CO2 emissions from rice
-
Comment & OpinionDispatches uncovers brazen, highly organised shoplifting tactics
The eye-opening episode saw journalist Matt Shea hunt for the ringleader of the ‘Morrisons Four’
-
Analysis & FeaturesThe battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
-
Comment & OpinionChaos cakes and ‘newstalgia’: Pinterest’s 2025 food & drink trends
We predict next year will be all about experimentation, playfulness and expression, says Beth Horn, MD at Pinterest UK
-
ProfilesMerchant Gourmet MD Richard Peake on buffets, Elf and an HFSS tax
‘In an ideal world, unhealthy and highly processed foods would be expensive through heavy taxation’
-
Comment & OpinionSticking-plaster tactics won’t solve systemic food issues
Instead of trying to treat the symptoms, we should be asking why problems of injustice and ill health are happening to begin with, says Dan Crossley, executive director at the Food Ethics Council
-
Category ReportBack with a bang: food to go trends 2024
Food to go has exploded in the past year, with annual unit sales at last overcoming the slump caused by Covid. Who’s cashing in?
-
Comment & OpinionValue isn’t all about price. Know your brand’s DNA
Price is just one facet of value – and it may not even be the most important for long-term growth, says Rachel White, MD UK&I at NIQ
-
Comment & OpinionBrands are missing a trick by neglecting older shoppers
As our population ages, there is a huge opportunity for brands to target older consumers, says Jonny Forsyth, director of Mintel Food & Drink
-
Comment & OpinionSustainability teams need real power over business strategy
Strategy is a holistic endeavour with an expansive time horizon and far-reaching consequences, says Sarah Wakefield, executive director of Eating Better
-
ProfilesMy food & drink job: George Fitzgerald, head of out of home, Grounded
‘Be open to every opportunity, no matter how small it seems – it might just be the stepping stone you need’
-
Comment & OpinionPepsi offers a little life in Christmas campaign
With Coca-Cola’s traditional truck ad made blander and bleaker with AI this year, Pepsi has an open goal
-
Comment & OpinionIrresistible: Chris van Tulleken assembles solid anti-UPF argument
The documentary groans with contributions from food technicians, academics, psychologists, marketers, researchers and penitent former industry bods
-
ProfilesJNCK Bakery’s Alex Brassill on HFSS, Jaws and Alton Towers
‘I think HFSS regulations are moving things in the right direction, but there probably needs to be more focus on sugar’
-
Comment & OpinionHow Nestlé, Unilever and P&G are navigating choppy fmcg waters
Innovation, volume, marketing spend, and cost savings are top of the agenda, says Warren Ackerman, head of European consumer staples research at Barclays
-
Comment & OpinionLabour must think twice on flexible working laws
Leaders want to embrace all aspects of D&I, but they can’t make decisions that don’t pay out, says David Sables, CEO of Sentinel Management Consultants
-
ProfilesMy food & drink job: Natalie Burke, product manager, Little Dish
‘People management, costings, factory adaptations, buyer meetings… unfortunately, it is not all tastings’
-
Category ReportThe power of pastry: savoury pastries & pies category report 2024
Savoury pastries are fast becoming a superhero in food-to-go and meal-for-tonight fixtures. What’s the secret behind their strength?