No news of a UK launch yet, but word is Doritos has high hopes that Golden Sriracha will be its next “mega flavour”. It’s certainly gone big on the marketing for its US debut, hiring White Lotus star Walton Goggins to star in a 1970s-style ‘adult’ film parody.

Not that we’ve seen one, obviously, but the ad is rich with clichés of the genre. Goggins plays a hunky plumber summoned to fix a leaky pipe. As a corny sax soundtrack kicks in, the scantily clad homeowner drops all manner of saucy hints… but Goggins is focused on the job – and no amount of suggestive entreaties can change his mind.

It’s not a wildly original idea – but the execution is first rate. And the idea that the film is ‘spicy… but not too spicy’ gives us an abstract tasting note.

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