Some UK consumers had lost sight of what makes Weetabix so special, both its functional health benefits and the emotional reassurance of starting your day right with a good breakfast.
This presented the brand a critical moment to realign and reassess its approach. The solution saw it combine decades of institutional knowledge with solid consumer research to completely realign its media strategy. The results speak for themselves (and are revealed in this video): brand health metrics and consumption improved significantly.
We spoke to Lorraine Rothwell, head of brand at Weetabix, to learn more about how consumer research can unlock the right strategies to drive meaningful growth in times where, to win big, companies need to listen to their customers.
Watch now to hear the full story and learn how listening to your audience can unlock powerful results.
