With two in five children leaving primary school overweight, the stakes are high. Parents want healthier options, yet over 40% find it difficult to identify nutritious choices while shopping. These products also have to pass the kid test, so how can brands and retailers provide convenient and nutritious on-the-go snacks?
We spoke to David Brandman, managing director of Bel UK, a major player in the global food industry and home of Babybel, the UK’s favourite cheese snack. He shared what today’s consumers are looking for when choosing snacks for their kids, and how Bel’s growing portfolio, rooted in insight and supported by expert collaboration, continues to balance taste and nutrition, with a vital element of fun.
The Bel Group is a family company with more than 150 years of history. It’s a major player in the global food industry, providing portions of dairy, fruit and plant-based products and one of the world’s leaders in branded cheeses. The Group's corporate mission is to provide healthier and more sustainable food for all.View full Profile
