All Video articles
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Comment & OpinionHorne Section tests patience as Waitrose trumpets chicken commitment
Alex Horne’s song is cleverly written, smuggling an impressive amount of information in with the tongue-twisting, chicken-checking wordplay
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Promotional VideosWhat’s driving the rapid growth of energy drinks
Energy drinks are no longer a niche segement, they’re driving growth across soft drinks. Watch this video to discover how innovation and shifting shopper habits are reshaping their role in-store.
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NewsWype makes cheeky TV debut with talking bottom advert
The ad features a woman using Wype’s refillable cleansing gel and conversing with her own bum
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NewsWaitrose launches Check Your Chicken campaign following BCC success
Starring Taskmaster star Alex Horne and his band, the social film comprises a comedy music video about checking the quality of an array of Waitrose chicken products
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Comment & OpinionIrn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
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Comment & OpinionBournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
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Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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Comment & OpinionWalton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
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Promotional VideosHow heritage cereal brands reconnect with modern consumers
Faced with consumers forgetting what makes their breakfast cereal special, Weetabix successfully realigned its media strategy through consumer research, resulting in significant improvements in brand health metrics and consumption.
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Comment & OpinionGossipy J2O gives pubgoers the juice
J2O’s witty, efficient ad generates extra laughs via repeated viewings
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Comment & OpinionDigital health service Numan makes food the bad guy
Buffet Boy is an outputtingly oleaginous chap, whose outfit is comprised largely of unhealthy foods
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Comment & OpinionRustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
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Comment & OpinionRibena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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Analysis & FeaturesThe Grocer Gold Awards 2025 in 150+ sensational pictures and video
Were you papped at The Grocer Gold Awards 2025?
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Comment & OpinionAs ’brain rot’ rises, food & drink can offer calm and clarity
‘Brain rot’ was named the Oxford Dictionary’s word of the year in 2024, highlighting the mental and intellectual decline caused by overconsuming digital content, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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NewsOriginal Source’s AI generated TV ad boosts sales and sentiment
Original Source’s 37-second TV commercial features 70% AI created content
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NewsRibena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
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Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star