Deliveroo has historically been a little overshadowed by delivery rivals Uber Eats and Just Eat when it comes to TV advertising.

It’s looking to put that right in 2026 with a dramatic spot, in which a backpacking couple shelter in a cave as a storm rages outside. Unfortunately, the cave is already occupied… by an angry bear. A voiceover remains relaxed, positing Deliveroo as the solution for any “unexpected guests”.

Sure enough, as a Vengaboys track kicks in, Mr Bear’s wrath is assuaged by the speedy delivery (though the cave wall, no less!) of a feast of sushi, skewers and noodles.

The addition of some goods from local shops enables the party to continue, rounding off an efficient ad that manages to praise service, range, quality and delivery speed in a fun, silly way.

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