Moju has launched its “biggest TV media campaign to date” as it looks to cement its position as the UK’s leading functional juice shot brand.
The new 30-second hero advert is the latest evolution of Moju’s ‘Bring the Boom’ brand platform. It debuted on Boxing Day and will run until the end of February.
The spot was devised by comedy director Max Barden and features Paul, “an exhausted dad juggling everyday chaos at full tilt”.
A shot of Moju sees Paul “propelled straight into the Boom Place – a supercharged world where he’s hyped up by a motivational coach and an adoring crowd”.
The ad featured Moju’s “signature tone and punchy attitude” and was designed to “build long-term brand and emotional connection”, according to the brand.
It will be supported by wider activity across OOH, digital, social, influencer and retail media.
“The new Bring on the Boom platform is built on how our consumers really experience Moju – a powerful daily hit of fresh ginger root that sets them up to take on whatever the day throws at them,” said Moju head of brand and creative Leigh Kilby. “Our new TVC builds directly on the platform – translating Boom into a bold, energetic visual world that brings the visceral kick of Moju to life.”
It comes with Moju sales continuing to soar. The brand added £9.3m on volumes up 53.3% last year, according to The Grocer’s annual Top Products Survey [NIQ 52 w/e 6 September 2025].
NIQ estimates juice shots will hit £115m in retail sales value by 2027, driven by demand for products that offer both convenience and functional benefits.
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