All Video articles – Page 5
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Comment and Opinion
Galaxy plays up its charitable credentials
The Mars brand, formerly focused on indulgence and the value of “me time”, is these days playing up its charitable credentials
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Comment and Opinion
Irn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
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Promotional Video
How Grenade continues to take the healthy snacking category by storm
Grenade is known for its highly effective, disruptive tactics. Here, head of grocery Luke Morgan reveals how the brand continues to keep itself on the upward trajectory.
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Comment and Opinion
Tesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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Comment and Opinion
Doritos heads to the sofa for animalistic snacking session
Doritos has joined Pringles in rolling out a sofa-based animal ad
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Comment and Opinion
Pringles’ hamster distracts us from healthier snacking
Pringles is plugging its non-HFSS multigrain variant, but keeping quiet about how better-for-you it is
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Comment and Opinion
Gü takes us on a smooth jazz deep dive
What better way to communicate indulgence in a dessert than by immersing your audience in it?
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Comment and Opinion
Maya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
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Comment and Opinion
Reese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
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Comment and Opinion
Edgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
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Comment and Opinion
The year in cartoons: The Grocer’s Christmas Tinkle 2022
These are your biggest stories of the year, told in pictures
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Video
Category briefing: what’s hot in prepared salads?
Kate Hofman, founder and brand director of Grow Up Farms, talks us through the challenges and opportunities facing the prepared salads market. Check out Kate’s deep dive below
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Analysis and Features
Watch: All the retailers’ Christmas adverts 2022
Marks and Spencer was the first retailer to unveil its ad this year, followed by Lidl and Sainsbury’s a few days later
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News
Tesco to launch three ‘hybrid’ checkout-free GetGo stores
All three new stores will have a “new hybrid format” – giving customers the option of using a self-service or attended checkout instead of the ‘just walk out’ app
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News
Proper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Analysis and Features
Watch: A cost of living survival guide for shops, shoppers and suppliers
The Grocer’s managing editor Emma Weinbren hosts this discussion on the origins of the cost of living crisis and what it means for the fmcg sector going forward
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Events and Awards
Watch: The Grocer Own Label Awards 2022
Hosted by The Grocer’s editor-in-chief Adam Leyland, with an exclusive talk from Kantar’s head of retail & consumer insight, Fraser McKevitt
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Promotional Video
How Pladis boosted its sales in snacking through NPD
In this video, Asli Ozen Turhan, chief marketing officer for Pladis, tracks the success of the company through the snacking category and shares how bringing new flavours and formats to shoppers has enabled it to drive the incremental purchases fuelling this growth.
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Promotional Feature
How Whitworths has adjusted its strategy for healthy success
In this video, Phil Gowland, commercial director at Whitworths, tracks the success of the company through the home baking category and shares its ambitious plans for growth and expansion with a new, healthier focus.
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Video
Watch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year