New Lidl global campaign says there is ‘More to Value’ than price

Lidl has launched a new global brand campaign with the slogan ‘Lidl. More to Value’ – intended to convey that value is not just about price.

The campaign is the first in which Lidl has communicated the same message internationally across all its 31 markets. It is intended to build on the previous slogan ‘Big on Quality, Lidl on Price’.

It aims to convey that, alongside the shopping experience, value is also present in Lidl’s investment in employees, partnerships that positively impact communities, and ethics and sustainability.

The campaign is set to run until the end of October across TV, online video, press, social media, in-store leaflets and signage, and on the Lidl Plus loyalty app.

“Now more than ever, consumers expect brands to not only offer high-quality products, but to do so in a socially responsible way,” said Lidl GB marketing director Joanna Gomer.

“That’s why we’re launching our new campaign, globally, to highlight everything Lidl is committed to.”