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New Lidl global campaign says there is ‘More to Value’ than price
By Steve Farrell2025-09-22T14:20:00
The campaign is the first in which Lidl has communicated the same message internationally across all its 31 markets
Lidl has launched a new global brand campaign with the slogan ‘Lidl. More to Value’ – intended to convey that value is not just about price.
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