Albert Barlett has launched its first ad campaign with celebrity partner Andy Murray.
The tennis legend fronts the ‘Bring Out Your Best Side’ campaign which launched last night on ITV.
The campaign celebrates how Albert Bartlett’s fresh, chilled and frozen range can “fuel life’s big and small moments, from family mealtimes to moments of personal triumph”.
The brand said Murray brought his “trademark charm and humour” to the ad and that it showcases the “relatable panic to serve up delicious and nutritious meals for your family”.
“I’m really pleased with how these ads have turned out,” said Murray. “Working with the Albert Bartlett team was great fun, and I actually picked up a few cooking skills along the way.
“Now that I’m at home more, I think those tips will come in handy… my wife’s pretty excited about that too!”
The advert will air across TV, video on demand, outdoor and digital channels until December.
“We set out to capture the pace and excitement of bringing something new to the table, letting Andy’s personality come through,” said campaigns director Neil Walker. “The result is a fun, energetic campaign that shows how Albert Bartlett helps everyone bring out their best side, inside and outside the kitchen.”
No comments yet