All Video articles
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Comment & Opinion
Dr Pepper seeks to save viewers from boredom
Three new ads interestingly establish Dr Pepper as a character – a white-coated medic with a can for a head
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Comment & Opinion
Lavazza’s robot delivers a break from office drudgery
A cute robot, an Italian holiday, and two famous faces. What more could we want?
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News
Old Jamaica to be retired in a ‘blaze of glory’
It is not clear why the brand is to be retired, or when the drink will cease to be available
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Comment & Opinion
Tesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
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Comment & Opinion
Morrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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Comment & Opinion
Kit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept
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Comment & Opinion
Food hard to spot in Hello Fresh’s stylish campaign
The idea is that the company provides ‘recipe boxes delivered for every family’s style’
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Comment & Opinion
Tom Daley helps Malibu deliver swimming safety message
Malibu would struggle to find a better soundtrack or poolside partner
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Comment & Opinion
Pom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Promotional Videos
How porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
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Comment & Opinion
Bold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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Comment & Opinion
Cushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
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Comment & Opinion
Estrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
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Comment & Opinion
Coca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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News
Co-op plays up ownership model in new multimillion-pound ad campaign
The aim of the campaign is to educate consumers on what it means for a business to be a co-operative
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Videos
Hear from winners and see highlights of The Grocer Gold Awards 2024
Sainsbury’s was crowned Grocer of the Year for the first time in nearly two decades at the Grocer Gold Awards 2024 – topping an outstanding evening of celebration at the Royal Albert Hall
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Comment & Opinion
Sophie Turner’s star power turns drinkers on to St-Germain
Turner turns a barman’s head in her search for something ‘different, fresh, fun’
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Comment & Opinion
Primula has fun with squeezy campaign
The ad does a solid job, showing off fancy packaging and the pleasing visual impact of some artistic application
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Comment & Opinion
Swizzels reveals the secret to Squashies
The brand takes us to an animated version of its factory to tell us in a fun, silly ad
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Comment & Opinion
Morrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert