All Video articles
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Comment & OpinionOat Cult’s porridge orgy is amusing and disturbing
Oat Cult remains deeply distinctive in a category usually dominated by messaging about health, satiety and warmth
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Comment & OpinionCharlie Bigham’s takes it slow in pie push
‘Charlie thinks life if richer when you slow down,’ apparently
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Comment & OpinionKahlúa hosts a party at the old folks’ home
Kahlúa’s new ad doesn’t make much effort to glamorise the setting, but it takes the opportunity to position itself as an OAP party beverage
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Comment & OpinionMcVitie’s ad celebrates brand’s central role in British life
McVitie’s flatters Brits as active, brave and brainy as it highlights its essential role
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Promotional VideosKey trends driving dairy growth in 2026
Dairy is entering a new phase of growth as shopper needs and occasions evolve. So where are the biggest opportunities for the category?
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Comment & OpinionAbsent Stanley Tucci still makes an impression for Birra Moretti
We get a glimpse behind Adland’s curtains, witnessing the set-up of the perfect shot. But where’s Stanley?
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Comment & OpinionBecks opts for Stella in confusing Gentlemen campaign
The ad lacks the requisite wit to carry off its bizarre narrative
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Comment & OpinionDolmio’s puppets thirst for likes in unamusing return
The accents have been dialled back a bit, but the puppets remain instantly recognisable
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Comment & OpinionCrunch time for Old El Paso in sensual spot
OEP spotlights ‘better crunch, better flavour’ in a sound-focused ad with a strangely sexy conclusion
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Comment & OpinionDairylea’s adventures are all in the mind
A Dairylea-fuelled kid demonstrates the power of imagination – but doesn’t get to have any real fun
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Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push
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NewsPepto-Bismol sales quadruple following ‘diarrhoea’ TV advert
Pack sales of the gastrointestinal relief brand soared by 301.1% to 2.8 million
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Comment & OpinionBeefeater’s Jamiroquai collab sees Jay Kay reach for a gin
It’s not only a coup for Beefeater to recreate the vid with Jay Kay in situ, it’s quite the technical challenge
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Comment & OpinionMagnum is on point with further foray into fashion
Inside the ‘House of Magnum’, parallels between couture and ice cream are cleverly drawn
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Analysis & FeaturesInside The Grocer Gold Awards 2026: the best pictures from grocery’s biggest night
The Royal Albert Hall once again played host to the grocery industry’s biggest celebration, as retailers, suppliers and wholesalers came together for the 2026 Grocer Gold Awards
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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InterviewsHow Alex Whitehouse revived Premier Foods
Whitehouse is the man who took Premier Foods from the debt-stricken doldrums to the forward-thinking, innovative brand leadership of today
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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Comment & OpinionWild campaign gets nun too provocative
The ad purports to show a meeting in which members of the Wild team are brainstorming the best way to describe how dry its product leaves pits
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Comment & OpinionMr Somersby rescues pair of Brits in sweary campaign
Mr Somersby is a genial American who helps a couple of shut-ins enjoy nature - and a cider, of course