Mamma mia! Dolmio’s puppets are back on our screens as the brand celebrates its 40th anniversary.

The accents have been dialled down a little, the brand perhaps having noticed its characters are just a tiny bit stereotypical. The question is no longer “whensa” your Dolmio day, for example.

Welcome back or not, the puppets remain instantly recognisable, having appeared on packs during their TV hiatus.

The ad shows Papa Puppet making bolognese with Dolmio sauce – the unhilarious twist being that it’s filmed on a smartphone so he can post it and “get more likes” on social media. In striving to be modern, it feels out of date. Do people still talk about hashtags?

Either way, the ad isn’t special enough to merit the puppets’ return.

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