Charles Wright
Charles is The Grocer’s digital and social producer, specialising in trend pieces, profiles and range previews - curating content and shaping The Grocer’s online presence.
Charles conducts interviews with industry professionals, providing a glimpse into the personal and professional lives of leaders in food and drink through My Alternative CV profiles, and offering insight into what a career in fmcg could look like for other young people through My Food and Drink Job.
They preview upcoming product ranges, especially during seasonal events, highlighting new product launches, trends, and innovations before they hit supermarket shelves. Charles also contributes to analysis pieces covering trends, industry developments and attitudes social media.
Contact info
ProfilesFieldfare’s Susie Stewart on Vietnam, branding and 90s hip-hop
‘As we don’t use packaging, brand recognition means a lot, so when people call out Fieldfare, it feels like a big win’
ProfilesMy food & drink job: Catherine Child, assistant product development manager, Pilgrim’s Europe
’A placement year at uni helps you get an initial look into the world of food and decide which area you might enjoy’
ProfilesMy food & drink job: Leah Smith, marketing manager, Sunny & Luna
‘When there are only two of you on the team it pays to be a jack of all trades’
ProfilesNestlé’s Janette Jackson on The Wizard of Oz, United Biscuits and Liverpool FC
’When you’re walking down the aisles and you see how much packaging there is, you realise there’s more we can do collectively’
ProfilesMy food & drink job: Georgia Woodward, senior brand manager, M&M’s
‘I really enjoyed working on our M&M’s Halloween creative campaign with Jedward’
NewsKevin and Katie tie the knot as Aldi closes its 2025 Christmas ad saga
The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left off
ProfilesStarbucks’ Dan Saxby on dogs, F1 and eggnog
‘Nothing says welcome to the job like lying on the floor covered in eggnog’
ProfilesMy food & drink job: Will Havercroft, brand & national account manager, Bio&Me
‘When you care about the impact your brand has, that passion really shines through in your work’
ProfilesBetter Nature CEO Elin Roberts on protein, recruitment and Arsenal
‘I’d love to see a protein aisle one day, with animal and plant-based options sitting side by side, to help the masses give chicken the night off’
ProfilesMy food & drink job: Luisa Geddes, brand executive, Edinburgh Gin
‘It’s a fast-paced, competitive industry where creativity meets data, and success comes from balancing both’
NewsHappy Christmassacre: PETA Christmas ad 2025
PETA UK has launched a provocative Christmas campaign aiming to challenge festive eating habits and highlight meat consumption
ProfilesCleanCo CEO Billy Paretti on Bloomingdales, fundraising and Goop
’My mission is to open the non-alc space to everyone and anyone – from the raver turned triathlete, to the bartender who just loves the craft’
NewsTesco celebrates imperfect moments in Christmas advert 2025
Tesco has launched its 2025 Christmas campaign, celebrating the funny, real and imperfect moments in the British festive season
NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
ProfilesMy food & drink job: Katie Edmunds, director of US sales, Trip
‘As the four of us worked together around the kitchen table, my role naturally flexed to the business’s needs’
NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
ProfilesBord Bia’s Sean Deane on brands, beef and Busted
‘I’m in the business of turning great Irish food into great stories’
NewsJohn Lewis blends nostalgia and gifting in Christmas advert 2025
John Lewis’s Christmas ad is set to a reimagined version of Alison Limerick’s 1990s hit Where Love Lives
NewsArgos challenges toy-only perception in Christmas advert 2025
Argos has brought back mascots Connie and Trevor, joined by actor and comedian Simon Bird, reminding shoppers it offers more than toys
ProfilesMy food & drink job: Alice Jeavons, national account manager, Kind Snacks
‘Everyone sees the perks involved, but they don’t see that the workload and pressure can be just as high’