Tesco has launched its 2025 Christmas campaign, ‘That’s What Makes It Christmas’, celebrating imperfect yet relatable moments that define the festive season for many British households.
The campaign rolls out today across Tesco’s social channels and Clubcard emails, before airing on TV this evening. It features a series of 11 standalone ads each telling a different story, united by an underlying theme that ‘everything perfectly imperfect is where the real magic is’.
The vignettes show families, colleagues and neighbours navigating the rituals that make up Christmas, from colleagues wracking their brains for a Secret Santa gift, a fridge full of treats nobody’s allowed to touch until Christmas Day, and an argument over a family board game.
“At Tesco, we know Christmas isn’t just about the picture-perfect moments,” said Tesco group customer director Becky Brock.
“We want to celebrate the wonderfully relatable chaos that fills homes across the UK. Tesco shows up for customers across the festive season in so many ways and we hope the campaign resonates with the nation and Tesco helps everyone celebrate what makes it Christmas for them this year.”
Set to Holly Jolly Christmas with narration from comedian John Bishop, the films are supported by wider activations including a Gogglebox partnership, Christmas cards, and F&F jumpers printed with tongue-in-cheek slogans like ‘Yes, I’m still single’ and ‘Yes, I’m still vegan’.
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