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Waitrose unveils Gastronaut ad as it plays up ‘home of food lovers’ message
By Ronan Hegarty2026-02-04T00:01:00
‘The Gastronaut’, created by Wonderhood Studios, follows an astronaut called Michael who pines for the good food available at Waitrose
Waitrose is launching a new marketing campaign to drive its latest positioning as ‘The Home of Food Lovers’.
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