All Seasonal articles
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News
Albert Bartlett launches £3m campaign for Jersey Royal season
The Roll On Jersey Royal Season campaign begins in April 2025 and showcases the traditional farming practices and the unique landscape of Jersey
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Comment & Opinion
What’s not to like about supermarket veg price wars this Easter?
Supermarkets are selling nutritious veg for just 8p a pack. How is that not a good thing?
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Range Preview
Sainsbury’s Taste the Difference new launches for summer 2025
Sainsbury’s is manifesting summer, with new collection from tapas and mezze to slow-cooked BBQ - and new cocktails to wash it all down
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Grocer 33
High Grocer 33 scores for giant Tesco and small Waitrose stores
Winner Tesco Dundee had ‘very high standards’, our mystery shopper reported
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Grocer 33
Morrisons doesn’t need 8p veg promo to be cheapest in Easter-themed shop
On the half leg of lamb Morrisons was cheapest by at least £2 over rivals
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Comment & Opinion
Pranks, accessories and NPD: grocery makes April fools of us
From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire
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Comment & Opinion
‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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Range Preview
Cavapoos, dinosaurs and Custard Cream Eggs: M&S Easter range 2025
Marks & Spencer is embracing indulgence and novelty this Easter with a range that reflects growing consumer appetite for loaded and layered eggs
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Range Preview
What’s new in Tesco’s Easter range 2025
Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation
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News
Valentine’s Day lifts food sales in February
Food sales received a Valentine’s Day boost in February but growth remained muted and volumes declined, according to new data released this morning
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Range Preview
Sainsbury’s Taste the Difference Easter range 2025
From premium Belgian chocolate eggs to seasonal bakes, the lineup caters to both adventurous and traditional tastes
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News
Seasonal workers seeking help rose by 72% in 2024, new report finds
The charity launched its annual report today, which revealed it had supported 697 people in 2024 in relation to seasonal agricultural work
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Range Preview
Supermarket Valentine’s Day 2025 dine-in deals compared
Co-op has a £10 bargain and M&S has a luxurious £25 offering. There’s something for every couple, throuple or hungry singleton
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Promotional Videos
How to win the 'treat occasion' all year round
Watch this video to get the inside story on how Baileys has evolved to become a year-round indulgence, transcending the alcohol aisle and driving growth through innovation, new partnerships and cross-category opportunities.
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News
Abel & Cole launches 15 Plants Boxes to help consumers eat 30 plants a week
The contents of each box will change each week and they are designed to be enjoyed together so consumers can reach the 30 plants a week health goal
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News
Greggs expands made-to-order hot menu selection
The new items will join Greggs’ made-to-order pizzas and sandwiches
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Range Preview
Pretzel eggs and apple crumble hot cross buns: Co-op Easter range 2025
Highlights include items in its premium Irresistible range, with two new premium chocolate eggs and two new inventive hot cross bun varieties
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Range Preview
Croissant Easter eggs and hot cross bunettones: Waitrose Easter range 2025
This year’s range highlights premium confectionery, bold bakery additions and playful products to delight shoppers of all ages
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Category Report
Who will ‘catch the worm’ this Easter? Category report 2025
Confectioners look set for a bonanza this spring, after their chocolate eggs rolled into stores ever so early
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Analysis & Features
Christmas 2024: what were the highs and hiccups for supermarkets?
Supermarkets took the cheap veg battle to a new low of 8p this Christmas. How did it pan out and what else did they try?