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Halloween spending to reach £705m as Saturday boosts parties and alcohol sales
By Elinor Zuke2026-10-15T07:00:00
An online panel survey of 1,002 UK shoppers by retail and shopper marketing agency Savvy found that 46% planned to celebrate Halloween in some way, rising to 78% among families
Halloween spending will reach £705m this year, up 6% on 2025, as shoppers prepare for parties, fancy dress and decorated homes on a Saturday night.
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