Elinor Zuke
Elinor Zuke data editor at The Grocer.
She covers pricing and promotions, our weekly Grocer 33 mystery shopping survey, and data-led stories.
She first joined The Grocer in 2010 and rejoined in June 2025, having been news editor of Insurance Times and a communications consultant for financial services firms.
Contact info
- Tel:
- 01293 846572
- Email:
- Elinor.Zuke@thegrocer.co.uk
Grocer 33Asda fights off inflation to offer the cheapest Grocer 33 shop
Asda has beaten record inflation to end the first quarter of the Grocer 33 pricing survey with its 10th win
NewsOne in three vapes dangerously discarded, poll reveals
Only 30% of regular vape users are correctly disposing of their vapes through retailer takeback schemes or specialist battery and electronics recycling facilities
Grocer 33Asda offers cheapest mystery shop but rivals narrow gap to under 2%
Asda easily beat guest retailers Ocado and Amazon, but was closer than last week to Tesco and Sainsbury’s, both within 2% of its total
Grocer 33Tesco delivers best Online Grocer 33 mystery shop in Ilkeston
For the first time in an online Grocer 33, our mystery shoppers were in the same location, as well as requesting delivery within the same time window
NewsSupermarkets scale back on voucher sites
Figures shared by discounting website VoucherCodes show a 37% drop in grocery offers published on the site in the first half of the year
Grocer 33Asda makes it eight wins out of 10 in price comparison survey
Another win for Asda as it beats rivals by 4.5%
NewsNIQ names new UK & Ireland managing director
The new hire replaces Rachel White, who has been appointed APAC regional president
NewsLoyalty voucher platform Steppr targets groups of independent retailers
The vouchers can be redeemed across a choice of brands by shoppers
Grocer 33Tesco comes in cheapest in Grocer 33 shop, beating Asda by 20p
Tesco and Asda each boasted 13 cheapest items, and Asda had more exclusively cheaper SKUs than its Cheshunt rival
Comment & OpinionWhy food hygiene checks should remain independent and public
It has become quite clear that rather a lot of stores are falling below the legal food hygiene standards
Grocer 33Own-label lines help Asda to another victory as cheapest supermarket
Asda was cheapest for 18 products, and was exclusively cheapest on 15
NewsTwo in five disposable vapers don’t understand ban
In a new poll for The Grocer, only 62% of vapers correctly answered that it is illegal to sell disposable vapes
NewsFood safety fears as dozens of supermarkets fail essential hygiene checks
Six supermarkets received the lowest possible score of zero, meaning urgent improvement is required
Grocer 33Asda’s cheapest supermarket streak continues, as it defies 4% inflation rate
The Leeds-based supermarket continued its unbeaten streak against its full-range rivals
Grocer 33Waitrose in Pontprennau is Cardiff’s best supermarket, finds mystery shop survey
The Waitrose store in the wealthier residential area to the north of the city performed best this week
Grocer 33Asda cheapest supermarket but rivals keep pace with tight margins
Asda has again delivered the cheapest basket in this week’s Grocer 33 pricing survey, but its rivals are catching up
Grocer 33Aldi cheapest supermarket in first Super Grocer 33 of the new year
Aldi had the edge over Lidl thanks to lower prices on its kitchen towels, oranges, cheddar and cucumber
Grocer 33Asda sweeps two out of two lowest price wins at start of Grocer 33 year
After winning back the annual Grocer 33 Price competition at the Grocer Gold Awards this week, Asda has picked up where it left off
NewsMedia Bites 9 July: M&S attack, Horizon enquiry, forecourt disruption
M&S chairman Archie Norman’s first public appearance since the cyberattack was covered widely by the national press.
Grocer 33Asda pips Tesco in first price comparison of new Grocer 33 year
At £65.28, Asda’s basket was just 38p (0.6%) cheaper than Tesco’s in the first pricing survey of the new Grocer 33 year