Elinor Zuke
Elinor Zuke data editor at The Grocer.
She covers pricing and promotions, our weekly Grocer 33 mystery shopping survey, and data-led stories.
She first joined The Grocer in 2010 and rejoined in June 2025, having been news editor of Insurance Times and a communications consultant for financial services firms.
Contact info
- Tel:
- 01293 846572
- Email:
- Elinor.Zuke@thegrocer.co.uk
KVI TrackerRetailer promotions help drive down Easter confectionery prices
In the absence of multibuy offers, retailers are leveraging loyalty and price promotions to keep down the price of Easter treats
Grocer 33Promotions help Sainsbury’s win cheapest supermarket in close price battle
Sainsbury’s £77.21 total was 1.7% lower than a year ago, though that was fuelled by promotions
NewsPetrolPrices app downloads surge 500% amid soaring costs
Downloads of fuel price comparison app PetrolPrices have surged by nearly 500% as motorists search for the cheapest petrol station amidst soaring costs driven by the Iran conflict
Comment & OpinionWhy Moma’s mouse-related recall hit home for UK breakfast buyers
For Moma a consumer report revealed an undisclosed mouse contamination months before
Grocer 33Lidl cheaper than Aldi in price survey thanks to cabbage
After seven wins on the trot for Aldi, a price cut on savoy cabbage made all the difference for Lidl
NewsEaster egg promotions surge despite government multibuy ban
Two-thirds of Easter eggs are on promotion at major supermarkets, up from 57% last year, as retailers switch from banned multibuys to price cuts with three weeks until Easter
Grocer 33Sainsbury’s offers the cheapest shop for Mother’s Day
Sainsbury’s went big on booze, with a Nectar promotion offering a £4 discount
Analysis & FeaturesWhy recalls keep occurring and which category is the worst offender
Recalls can have huge consequences – so why can’t companies stop them happening, and which categories are most at risk?
NewsFuel Finder data reveals Britain’s priciest forecourt as oil majors push through rises
BP-branded Exeter forecourt charges 27% more than the UK average, Reeves warns against fuel price exploitation
NewsWaitrose reintroduces loyalty pricing on Easter chocolate
MyWaitrose members can enjoy a third off a selection of Cadbury Easter Eggs and Lindt Lindor truffles
NewsWeight-loss drug users cut grocery and takeaway spending
Consumers using weight-loss drugs reported notable changes in their diets, scaling back on high-calorie convenience food and alcohol in favour of healthier options
NewsData: grocers lead on female boards but suppliers lag behind
Grocery retailers have made significant strides in gender diversity, with women now holding 45% of board positions, but suppliers have failed to improve from 37% over the past five years
Grocer 33Inflation-busting Asda is cheapest Grocer 33 retailer by 7%
Asda’s basket cost 1% less than last year, while the cost of our weekly shop rose by 7.1% at Tesco, 7.7% at Morrisons and by 10.8% at Sainsbury’s
NewsAldi and Lidl top 2025 product recall league table
The discounters accounted for 13% of products pulled from shelves due to incorrect allergen labelling or contamination, analysis by The Grocer reveals
NewsOne in five grocery trips involves missing items: research
The research assessed the in-store availability of 40 high-frequency grocery items across fresh, ambient and household categories
Grocer 33Asda records its biggest pricing win of the Grocer 33 year
The win will be music to the ears of executive chairman Allan Leighton, who aims to be 5%-10% cheaper than other mults by the end of 2026
NewsFelix Bakes rescues 1,695kg of surplus food in first four months
The community kitchen established by The Felix Project and Deliveroo has transformed 1,695kg of surplus food into over 5,686 products in its first four months
NewsRetailers cut pest control as rodent infestations soar
Rat and mice infestations at retail and food manufacturing premises have exploded due to milder winters, while pest professionals warn independent retailers are cutting back on audits and prevention measures
Grocer 33Price-cut promotions help Sainsbury’s win cheapest supermarket
Sainsbury’s picked up its second pricing win of the Grocer 33 year
Grocer 33Asda cheapest supermarket as guest M&S just edges out Waitrose
Asda came in cheapest, its pledge last month to offer more than 2,300 everyday products at lower prices than full-range rivals paying off