All articles by Elinor Zuke
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NewsOne in five grocery trips involves missing items: research
The research assessed the in-store availability of 40 high-frequency grocery items across fresh, ambient and household categories
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Grocer 33Asda records its biggest pricing win of the Grocer 33 year
The win will be music to the ears of executive chairman Allan Leighton, who aims to be 5%-10% cheaper than other mults by the end of 2026
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NewsFelix Bakes rescues 1,695kg of surplus food in first four months
The community kitchen established by The Felix Project and Deliveroo has transformed 1,695kg of surplus food into over 5,686 products in its first four months
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NewsRetailers cut pest control as rodent infestations soar
Rat and mice infestations at retail and food manufacturing premises have exploded due to milder winters, while pest professionals warn independent retailers are cutting back on audits and prevention measures
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Grocer 33Price-cut promotions help Sainsbury’s win cheapest supermarket
Sainsbury’s picked up its second pricing win of the Grocer 33 year
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Grocer 33Asda cheapest supermarket as guest M&S just edges out Waitrose
Asda came in cheapest, its pledge last month to offer more than 2,300 everyday products at lower prices than full-range rivals paying off
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NewsValentine’s Day spend to rise 12% to £1.6bn as AI shapes gift inspiration
Some 42% of adults will celebrate Valentine’s Day on Saturday, with over three-quarters planning to dine at home with their partner, according to research by shopper marketing agency Savvy
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Grocer 33Asda offers cheapest shop but rivals stay within 5%-10% margin
Our basket featured a number of brands with packaging designed to help blind or partially sighted shoppers
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Analysis & FeaturesWhy the ONS changing its pricing methodology is so important
The ONS is hugely increasing the number of prices counted to calculate grocery inflation – with far-reaching implications
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NewsTesco, Co-op and Lidl app users overtake website visitors
App users overtook website visitors for Tesco, Co-op and Lidl last year, as eight out of 10 supermarkets saw web traffic fall, according to exclusive data
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NewsValue ranges in double-digit decline as Morrisons, Tesco and Sainsbury’s slash products
Morrisons, Tesco and Sainsbury’s have cut their budget own label ranges by up to 15.6%, removing some of the cheapest options from shelves as retailers focus on mid-tier products and alternative value mechanics
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Grocer 33Tesco comes out on top in tight Grocer 33 pricing battle with Asda
Tesco’s £89.18 basket was 1.8% cheaper than Asda’s, which came in at £90.86
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NewsInflation may dip as ONS adopts loyalty pricing data
The ONS will replace 25,000 monthly price points with 300 million from supermarket till data, capturing loyalty card discounts and actual prices paid rather than shelf prices for the first time
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NewsData: Lidl Plus is UK’s fourth most popular loyalty scheme
New research shows Lidl Plus is fourth most popular loyalty scheme, with women more likely then men to bother with loyalty memberships
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Grocer 33Aldi edges out Lidl to be cheapest supermarket in Super Grocer 33
Just 1.1% separated Aldi’s winning £55.49 basket from Lidl’s £56.10
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NewsLoyalty schemes trump AI as most valued supermarket technology
Only 4% of shoppers said ‘the ability to compile lists and order products via AI agents’ was very important to them
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NewsA fifth of Brits taking part in Veganuary
Twenty-four to 34-year-olds were most likely to take part in Veganuary
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Grocer 33Tesco squeaks to win in The Grocer’s vegan 33 price comparison survey
The gap to third place was just 1%
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Comment & OpinionShrinkflation: eroding trust one Easter egg at a time
Relying on the uneasy hope that no one will notice shrinkflation is starting to feel as outdated as a 1kg tin of Quality Street
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KVI TrackerCadbury and Mars shrink Easter eggs, blaming soaring cocoa costs
Suppliers have blamed rising manufacturing costs for shrinking products and soaring prices





