All articles by Elinor Zuke
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Grocer 33Asda and Tesco stay clear of their supermarket rivals on price
Asda came in just 51p cheaper than Tesco across all 33 items.
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Comment & OpinionWhy surge pricing won’t be coming soon to a supermarket near you
Parts of the national press went into meltdown over the weekend as they latched onto electronic shelf labels as evidence of an impending consumer dystopia
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Grocer 33Promotions carry Asda to cheapest basket this week
Asda offered eight multibuys and four price promotions on our basket
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KVI TrackerRetailer promotions help drive down Easter confectionery prices
In the absence of multibuy offers, retailers are leveraging loyalty and price promotions to keep down the price of Easter treats
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Grocer 33Promotions help Sainsbury’s win cheapest supermarket in close price battle
Sainsbury’s £77.21 total was 1.7% lower than a year ago, though that was fuelled by promotions
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NewsPetrolPrices app downloads surge 500% amid soaring costs
Downloads of fuel price comparison app PetrolPrices have surged by nearly 500% as motorists search for the cheapest petrol station amidst soaring costs driven by the Iran conflict
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Comment & OpinionWhy Moma’s mouse-related recall hit home for UK breakfast buyers
For Moma a consumer report revealed an undisclosed mouse contamination months before
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Grocer 33Lidl cheaper than Aldi in price survey thanks to cabbage
After seven wins on the trot for Aldi, a price cut on savoy cabbage made all the difference for Lidl
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NewsEaster egg promotions surge despite government multibuy ban
Two-thirds of Easter eggs are on promotion at major supermarkets, up from 57% last year, as retailers switch from banned multibuys to price cuts with three weeks until Easter
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Grocer 33Sainsbury’s offers the cheapest shop for Mother’s Day
Sainsbury’s went big on booze, with a Nectar promotion offering a £4 discount
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Analysis & FeaturesWhy recalls keep occurring and which category is the worst offender
Recalls can have huge consequences – so why can’t companies stop them happening, and which categories are most at risk?
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NewsFuel Finder data reveals Britain’s priciest forecourt as oil majors push through rises
BP-branded Exeter forecourt charges 27% more than the UK average, Reeves warns against fuel price exploitation
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NewsWaitrose reintroduces loyalty pricing on Easter chocolate
MyWaitrose members can enjoy a third off a selection of Cadbury Easter Eggs and Lindt Lindor truffles
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NewsWeight-loss drug users cut grocery and takeaway spending
Consumers using weight-loss drugs reported notable changes in their diets, scaling back on high-calorie convenience food and alcohol in favour of healthier options
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NewsData: grocers lead on female boards but suppliers lag behind
Grocery retailers have made significant strides in gender diversity, with women now holding 45% of board positions, but suppliers have failed to improve from 37% over the past five years
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Grocer 33Inflation-busting Asda is cheapest Grocer 33 retailer by 7%
Asda’s basket cost 1% less than last year, while the cost of our weekly shop rose by 7.1% at Tesco, 7.7% at Morrisons and by 10.8% at Sainsbury’s
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NewsAldi and Lidl top 2025 product recall league table
The discounters accounted for 13% of products pulled from shelves due to incorrect allergen labelling or contamination, analysis by The Grocer reveals
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NewsOne in five grocery trips involves missing items: research
The research assessed the in-store availability of 40 high-frequency grocery items across fresh, ambient and household categories
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Grocer 33Asda records its biggest pricing win of the Grocer 33 year
The win will be music to the ears of executive chairman Allan Leighton, who aims to be 5%-10% cheaper than other mults by the end of 2026
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NewsFelix Bakes rescues 1,695kg of surplus food in first four months
The community kitchen established by The Felix Project and Deliveroo has transformed 1,695kg of surplus food into over 5,686 products in its first four months





