Champion: Bluey Advent Calendar
A licensing deal with the supremely popular Australian kids show Bluey really sets this advent calendar from free-from chocolatiers NOMO apart. Containing plant-based and gluten-free chocolates, the festive product ensures no young Bluey fans miss out on a themed Christmas countdown, demonstrating how inclusive products can – and should – look and feel mainstream, particularly for younger consumers with intolerances or allergies.
This is a great idea for a collaboration, agreed our judges, which ensures free-from feels accessible. The chocolates are “rich and creamy” while the overall product has a “great executive and lovely visuals throughout”. Both parents and kids “will love it”.
Register your interest for the New Product Awards 2027
Gold
• Booja-Booja Hot Chocolate
• Doughlicious Chocolate Chip Cookie Dough & Gelato Bites
Silver
• SNACK’d Double Cacao & Orange Oat Bar
Bronze
• Toasted Coconut Bar
• Arla® LactoFREE Greek Style Yogurt
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