The Grocer’s New Product Award 2026: Coffee

Champion: Illy Brasile Arabica Selection Cerrado Mineiro coffee in compatible capsules

This line extension to Illy’s Arabica Selection Brasile Beans may have a similar flavour profile, but the innovation comes from its more sustainable sourcing practices.

Acquired from a single region of origin, ‘Cerrado Mineiro,’ the coffee is produced with 100% arabica beans grown using certified regenerative agriculture practices. Research suggests that around half the land currently used for high-quality coffee will be unproductive by 2050, as a result of climate change, and – as part of its plans to tackle this – Illy says it will progressively replace its previous Brasile variant with this regeneratively farmed alternative across all formats.

“It’s a great story for a coffee company with ambitious goals, plus the coffee has a really strong aroma and taste with a creamy texture,” said our judges.

Register your interest for the New Product Awards 2027

Gold

• Lost Sheep Iced Decaf Latte with Fibre

Silver

• Grind Craft Instant Coffee

• Presto Coffee House Espresso

Bronze

• Arctic Decaf Cafe Latte

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