Megan Tatum
Megan is a freelance writer and editor.
Contact info
- Tel:
- 01293 610264
- Email:
- megan.tatum@thegrocer.co.uk
ReportsFive fmcg brands that have used their influence to speak up for a cause
An increasing number of food and drink brands are taking a stand on political and social issues, here are five brands that are getting stuck in to the debate
- Analysis & Features
How and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?
- Reports
Five western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
- Analysis & Features
Livestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
- Category Report
Has Covid finished off ready meals? Ready meals & soups category report 2021
Ready meals were in trouble even before the pandemic hit. So how can they reassert their convenience and health credentials?
- Analysis & Features
The fastest-growing products and categories during the pandemic: Top Products 2020
Our list shows how grocery in 2020 has enjoyed some, quite literally, meaty sales
- Analysis & Features
The fastest falling products and categories during the pandemic: Top Products 2020
The products and categories in this list illustrate how damaging lockdowns have been to products that rely on people getting out and about
- Analysis & Features
Top Products Survey 2020: How Food Came Home
We teamed up with Nielsen to review the performance of the leading brands, and own label, in 108 categories, from alcoholic drinks to tobacco, via condoms, bleach, ready meals and, of course, toilet paper
- Category Report
Going, going, gone? Food to go category report 2020
With the arrival of Covid-19, Britain’s £25bn food-to-go market was sucked down the drain. When, if ever, will it re-emerge?
- Analysis & Features
Can personalised nutrition finally go mainstream?
The idea of bespoke nutrition products tailored to our DNA has been around for decades. Can a pandemic – and a raft of innovative startups – finally propel it into the mainstream?
- Analysis & Features
Creative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
- Analysis & Features
NPD Power List: who are the players pushing innovation through a pandemic
This year has been a story of survival for brands and retailers, leading to a focus on core products to keep shelves stocked. But the NPD pipeline hasn’t stopped, proving the tenacity and resilience of the industry’s top players
- Category Report
Nando’s o’clock: world foods category report 2020
Chicken takeaways are flying, thanks partly to a certain peri-peri chain. What does this say about British tastes during Covid-19?
- Analysis & Features
The virtual sales pitch: how buyers and sellers have adapted
When lockdown hit, buyers and brands had to quickly adapt to a new normal of Zoom meetings and home deliveries. Turns out, there are benefits to this new way of working
- Analysis & Features
How food charities are fighting hunger amid the coronavirus outbreak
The coronavirus outbreak has been ‘complete and utter chaos’ for charities and groups that redistribute food surplus
- Analysis & Features
Ethical business: what are the retailers doing to give back?
Here’s what the major UK supermarkets are doing to help people and the planet
- Analysis & Features
Easy money and exploitation: should grocery brands explore multi-level marketing?
As more food and drink companies start to use the model, others warn it’s exploitative. What’s the truth?
- Analysis & Features
Fear the Fever: what can be done to tackle the African swine fever pandemic?
African swine fever has already claimed half the pigs in China. Now the ‘biggest animal disease outbreak ever’ has arrived in Europe
- Analysis & Features
5 of the most lucrative fmcg product placement deals in history
From breakfast TV to the big screen, here are 5 of the most memorable and money-spinning fmcg product placement deals
- Analysis & Features
What does the future look like for product placement?
Product placement has only been legal in the UK since 2010, but its history in the US stretches back across big-budget movies and campaigns. What’s next?
