The Grocer’s New Product & Packaging Awards 2025: Plant-based meat alternatives

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Redefine Meat Flank Steak

Source: Redefine Meat

Our judges said Redefine Meat’s Flank Steak ‘looked, felt and tasted like meat’, making it ideal for those wanting to moderate or cut out animal protein

Champion: Redefine Meat Flank Steak

At the cutting-edge of plant-based meat alternatives, Redefine Meat’s Flank Steak uses its proprietary technology to 3D print fibres of textured vegetable protein and engineer fat through a process known as liquid encapsulation to mimic the marbling found in beef. All in service of creating a product intended to be indiscernible from a real steak – with plenty of protein to boot.

“The innovation is amazing,” said our judges, who said it ”looked, felt and tasted like meat”, making it ideal for those wanting to moderate or cut out animal protein, without missing out on the culinary experience. “A truly great product.”

Gold