Champion: Organix Gruffalo Purple Prickles Fruit Bar
Co-branding with one of children’s most beloved literary characters adds instant on-shelf appeal to this launch from Organix. But the brand backs it up with a product that packs a strong blackberry flavour for little ones, along with the inclusion of dates and prunes for parents, many of whom are seeking out more natural products in the baby and children’s aisle.
Our judges enjoyed the “light aroma, with sweet dates, prunes and a slight hint of oil flavour with a soft bite texture”. They also praised an impressive “clean” ingredient deck befitting a younger consumer base, plus the fact this product was non-HFSS.
Register your interest for the New Product & Packaging Awards 2026
Gold
- Organix Gruffalo Purple Prickles Fruit Bar
- Little Freddie Good for Brains Coconut & Tropical Fruits
Silver
- Cow & Gate Veggies & Lemon Chicken Tray
- Bear Fruit Splits Mango & Sour Berry
- Bonya by Kendamil
Bronze
- The Collective Super Spoonies Immunity Supporting Strawberry & Berries Yoghurt Pots
- Ella’s Kitchen Oaty Smooshy
- Pip Organic Mango Pipstick
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