Champion: Ordo x Squishmallows Sonic Kids Rechargeable Toothbrush
Kids’ characters integrated into personal care items mightn’t be a novel idea, but rarely is it approached with the quality and attention to detail seen in this Squishmallows Sonic Kids toothbrush from Ordo.
While, typically, characters are displayed using flat, wraparound stickers or printed skins, Ordo has gone one step further, with each handle carrying moulded features and colour-blocked detailing, turning each toothbrush into a mini collectable. That’s combined with Ordo’s custom technology, including age-step modes to match kids’ brushing needs as they evolve, as well as audio and visual cues to ensure they brush for a full two minutes. “A fun, attractive electric toothbrush that has real standout within the sector,” said our judges.
Register your interest for the New Product & Packaging Awards 2026
Gold
- Ordo x Squishmallows Sonic Kids Rechargeable Toothbrush
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Silver
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Bronze
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