The Grocer’s New Product & Packaging Awards 2025: Household

Champion: Zip Great Bags of Fire

These eco-friendly Great Bags of Fire from Zip, made from sustainable coppiced willow, natural waxes and a hint of cinnamon, were nothing short of a “revelation” for our judges. After all, fire starters are typically a household sub-category seriously lacking in any innovation.

Sold in a sachet-style design, the product works by users simply lighting a corner to ignite indoor or outdoor fires, promising a longer-lasting burn and an inviting aroma to boot. “They’re pleasant to handle, easy to use, light and easy to place amongst kindling,” said one judge. “This genuinely feels new and innovative to the category,” said another. They all loved the playful name, too.

Register your interest for the New Product & Packaging Awards 2026

Gold

• Zip Great Bags of Fire

Silver

• Cif Infinite Clean Lime & Lemongrass Spray
• Dylon Liquid Detergent
• OceanSaver Pearl 5-in-1 Plastic-Free Dishwasher Tablets

Bronze

• Dr Beckmann Fabric Conditioner Sheets Fresh Blossom

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