Champion: For Goodness Shakes Chocolate 35G protein
This RTD protein shake has been central to turnaround plans at For Goodness Shakes,’ which found itself underperforming and under threat from increasing competition in the category.
Protein quality was given an upgrade, sourced from skimmed milk concentrate, pack size was reduced creating a higher protein content per serving and the overall number of ingredients was cut back to create a cleaner deck. New nutritional benefits were also added, including higher calcium levels. Coupled with a new brand identity, the relaunch has successfully reignited growth. Our judges could see why, praising the product’s great flavour, “impressive concept” and “compelling story of reengineering to achieve a cleaner ingredients list”.
Register your interest for the New Product Awards 2027
Gold
• Shaken Udder Fibre Mint Choc Milkshake
Silver
• Bio&Me Mango & Peach Fibre + Protein Kefir Drink
• Biotiful Gut Health Organic Kefir Drink Original 1L
• Shaken Udder Fibre Banana Milkshake
Bronze
• YOP Drinking Yoghurt
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